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How many pieces of content did you post in social yesterday? Raise your hand and show me in fingers how many you posted. How many pieces of content did you post yesterday in social? Six, two, three. Thank you. 10. Good [__] big dog. I'm being serious. Now, how many people here follow me on social? Raise your hands just to get a sense. Thank you. Have some of you that just raised your hands starting to notice that there's new accounts starting to pop up for me? So, it's not just Gary V, it's Gary V on
podcast, it's Uncle V on [__] Tik Tok. I will probably have by the end of the year over a thousand different accounts. Gary V on podcast, Gary V the football fan, Gary V and wine. Because what I've been telling you that you don't need followers to get views and all the work I put in, I started saying to myself, "I'm not going to cry for myself that my 20 years of work have been meritized and commoditized, I'm just going to go on the offense of the same thing." This, my friends, is about adaptability. This is being prepared for the moment. I understood that we were changing last year and I was excited for you, but I needed to figure out how that works for me. The way it works for me is
how many people here have seen the piece of content where I met that young girl uh after a talk and she said, "One day I'm going to be somebody." And I said, "You're somebody now." Just raise your hands. Thank you. So, for the people that just raised your hands, I started a Tik Tok account called You're Somebody Now as the name of the handle, @yoursomebodynow. The first post I posted on that account with zero followers was a slight edit on the video that did well for me, which is why many of you saw it. That video with zero followers got 8.2 million organic views.
Thanks, Mom. I need you to listen. That same video I posted slightly differently 3 weeks earlier on my TikTok account that has 15 million followers and it got 300,000 views. We don't even live in social media anymore. We now live in interest media. As many of you know that are on TikTok or Instagram or Facebook, 5 years ago you got content from the people you followed even if you didn't give a [__] what your cousin was doing today. Today, when you opened up your TikTok or Instagram or Facebook, you're getting content of things you're currently interested in. And this is incredibly important for everyone here because like I did mention last year, this is intoxicating to me because again
if you've done nothing, and this is by the way similar to getting into shape or fixing whatever issues you have with fascia or your QL or things of that nature. The most intoxicating thing to me right now in the warfare of attention to build your actual business is that even if you've done nothing right for the last 15 years around this issue the world we're in now allows you to close the gap very quickly. I in the last year um Dr. Matt, I'll see you Sunday to talk about this. I in the last year have figured out my outer glute was completely shut down on my left. Right? And I realized why the QL and all that was happening. It was truly dormant. I didn't even really, really realize how
far away I was. I have been in serious [__] rehab for the last 9 months. I still have 18 to 24 months to go to really close the gap. I've been making content now for 20 years every single day on social. I am so pissed this takes me 3 years to get to even. You've done nothing right and your third TikTok, if you make the right piece of content, can fundamentally change the course of your career. The point I'm making there is this is insane. In your world when you're fixing us, we [__] up for a long time and it takes a lot of time to get to a good place. In my world that I'm frustrated with you, I've literally worked my face
off for 20 years 15 hours a day to amass 50 million followers and you've done nothing. And if you make a very good piece of content as your fourth piece of content ever, it can literally lead to 15 to 20 new clients and leads or an employee that you're looking to hire or whatever you're up to. Run for mayor in your town. I don't give a [__] What I care about is you understanding the intoxicating nature of the merit of a single post now, not what you've done to get to that single post. How many people here were last year actually started making content and were able to get a piece of business from a post on social media?
Please stand up. Keep standing. Keep standing cuz there's a couple things I want everyone to recognize. Number one, did you notice how shitty the clap was? That's because a lot of other people here were here last year and did not do that. Number two, let's really clap it up for actual action. Thank you. Look, [snorts] I come and do these things. I don't I've declined probably 95% of the times I've been asked in my career to come back because I think, you know, stay away a little bit, rethink, you know, how do I bring value? I think the reason I said yes to this was I think this crew is dangerously close. I think a lot of people were right there or actually by show of hands, you don't have to stand up. How many of you tried
a little bit and got didn't get the results you were looking for. Let's raise your hands. Raise it high. Please go high. So, for the 80 or 90 of you, I've good news. [clears throat] It, as you just saw, works. You just suck at it. And that's good. That's not a bad thing. That's a good thing. That means you know it to be true. Whatever you were doing was not working. It could be multiple things. You gave up too early because you didn't have the patience for how much content needed to be done to break through. Two, and this is very important for all of you. If your content is completely selfish and it's only about like, "Hey, this is what I do and I'd like you to give me money so that I can do it for you." That
is not going to work. You've got to mix it up. It's like boxing. If every single post you have is a right hook, the audience starts getting used to it and they're able to duck. If you do not put out the jab content or the faint content to set it up, you will lose. In my world, with the hope to grow your business, the jab content and the faint content is basically information for free with the hopes that it helps. I know I touched it on last year. I'll say it for all the new people here. The number one thing that everyone can do here is to teach people how to fix the things you know how to fix at home by themselves with little tweaks or ways they can figure out what's wrong with them, you are providing value. That
value will create the karma and will create the energy that will lead to the sale. What has built my career and many people that I've watched, I think Steven spoke yesterday, I'd watch this over and over. Who's the most committed to bringing the most value to the audience and letting the residual effects of that value drive their actual business. There is actually nothing more real in the universe to me than actual karma. That doing good things leads to good results. What I observed as I prepped for this talk is there are a lot of people trying, but unfortunately, too much of the content is just very direct like, "You're broken, I can fix you, give me your money, email me, call me, blah."
There's nothing wrong with a right hook. In fact, a right hook is going to knock out your opponent and create what you want. It's the mix of content that you're looking to do. Now, back to building on what I'm trying to set up for all of you, which is like, good news, not much has changed. In fact, more opportunity has happened in the last 365 days for you to build a personal brand to lead to business transaction, but there's a couple things that are a little bit different. One, we're 1 year closer for this not being free and changing your life.
I want to say this again for the people How many people here do Google AdWords for their business? Right? We talked a little bit about this last year about ChatGPT growing. It's grown. How many people here who One more time, Google AdWords, raise your hands? How many people here that just raised their hands, the cost of those AdWords has gone up in the last year? You have to pay attention to this. This is really happening in front of our eyes. I mean, there is I have gone now at least 6 months, maybe a year, where I know I've not looked up one thing on Google. Not one. I've used Gemini, Google's AI, but I've not done Google search in the way that we all grew up in literally
almost the entire year. It is either ChatGPT, Perplexity, Gemini, It's over, friends. Google AdWords, as we sit right now, is in the same place that the Yellow Pages were in 2001. You might still be getting business from it, but it is declining rapidly, it is getting more expensive, and it is not something you can do. The issue that I have that's different than a year ago is this social media thing is free. Google AdWords, you pay for it. Direct mail, you pay for. Print ad, pay for. Social is free. Now, you can spend ads on it, which I recommend. By the way, how many people here spend ad dollars on social to get business? Raise your hands.
All right, I'm going to give you a very nuanced thing this morning that I hope you listen to me. The days of taking and making a video or an ad or a picture and running media on Facebook or Instagram or TikTok to get clients are over. Meaning, you should always post every piece of content you make for a sale or an ad organically first. If it does well in views compared to your norm, that's what you start running media on. This is very important. Many of you are wasting a lot of money on social because the ad, the creative, the video or the picture, isn't something that will convert well. You can now mitigate that risk by posting it organically and
getting a sense if it's a good piece of content cuz it cannot get views unless the creative is relevant. Everybody understand that? This should save One more time, hands that do social, this should save you an extraordinary amount of money if you get good at it.
