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Oh my God, Opus 5.5 is amazing at creating launch videos. Look at this frame. How far can I go with this type of AI editing compared to our video editor, which is very good. If this works, I'll be just amazed. This is really good. Oh no. I'm worried about the video editors. I have great video editors on my team. So, every time a new AI model comes out, my Twitter feed is filled with people saying that this model can now edit videos. And I've seen this with almost every model release over the past few months. So I was a little skeptical. For context, I edited my own videos for about three years while working as a doctor for 10 to 40 hours a week. So I have some understanding of what
quality editing is, but I've never sat down and seriously tried editing with AI. But then the weekend came, the team was mostly resting, and we needed a video to launch Creator Grade, one of our platforms. Pat, one of our editors, was already doing it the usual way. So I decided to challenge myself for the day. Can I, as someone who has never tried AI video editing, learn to use AI for this and make a video that is as close to the level of a world- class editor as possible? Honestly, if AI could help me get even 80% of the way, I would be thrilled. This video is a bit experimental. I usually tell you what I already know. But in this video, I'm tackling something I have no idea about. So, if you want, you can watch the
process as I learn and figure it out. And hopefully you'll find something useful for yourself to apply in your workflows for learning or using AI. This will be a very long video, so there will be timestamps below. Feel free to switch if you want. But before we get into anything, I tried to figure out what video editing actually is, because that's how we'll understand how to break this task down using AI. What is video editing at its core? Okay, if we think about the situation where you already have footage, versus when you don't. So, once you have the material, what is video editing? Well, first you import the footage, and then you have to essentially cut out all the mistakes to get a clean edit. And then, once you have a clean edit, you add B-roll. This can be
screen recordings, screenshots, and the like. Then the hardest part, the thing that takes forever, is animating the B-roll to do the zooming in and out instead of just showing a screenshot, which would be boring. In these launch videos, everything is often moving back and forth, with transitions, fades, movements, flips, pans, and all that. So it takes a human video editor a lot of time to do it. Once you've done that, it's time for background music and sound design. So, background music-we have a certain mood, and then there are sound effects like buildups, whistles, waves, and everything in that vein. Ultimately, that's what video editing is all about. And, of course, the taste factor is telling a good story, deciding what to cut
and what to leave. It seems to me that if you break everything down into these components, AI today should be pretty good at all of this. Honestly, I would be very surprised if he could make a quality edit on the first try, wouldn't you? Because when I, as a human, edit a video, if there's a pause or a repeat, I need to know where to cut and stitch the material so it doesn't sound weird. You know, there was a whole lesson in my course where I taught people how to use Final Cut Pro. A lot of time was spent on getting the main editing perfect, because if you do it well, everything else will go smoothly. But if the basic editing is
poor, then everything else will seem a bit disjointed. What I've seen on Twitter looks very, very, very polished. They say, "Oh my god, Opus 5.5 makes incredible launch videos. " Look at this one take." And I think: "It can't be that this is really just one take." You definitely had to redo and tinker a lot to get that result." So I'm really interested to see what that one take looks like where I don't really control it. I just copy and paste stuff from Grok into Claude, and then from Claude into Claude, just " blindly", and see what comes out of it. And when I used to play with AI, it took me one take to get the result to 80% quality. But then getting that last 20% right takes forever, and the lion's share of the time is spent polishing it so that everything
looks and feels right, with its own flavor, and not just like a draft. So, the first phase of this project-I want to start by assessing the situation. What are the options for editing videos using AI? So I'll just use Grok because I don't need a VPN for it. I'm trying to figure out how to edit videos using AI. I have footage that needs to be turned into a promotional video for the Creator Grid platform, which helps creators learn, grow, and earn. I want to see if I can use AI to create an alternative montage. Ideally, the whole video, but we could also do a 30-60 second faceless trailer using motion graphics and other things. Or we could do it in a "head speaks" format with screenshots, like in a YouTube video, or some combination of all of those.
Help me figure this out. Yeah, three different conveyors. So, one option is DaVinci using the API. Of course. Descript for editing, and then Resolve for color correction, graphics, and finalization. Okay, third option. This is the way of remotion and hyperframes for faceless brand trailers. Steeply. I still don't quite understand what all this means, but I think the general picture is clear. So, a quick translation, because there was a lot of professional jargon . There are currently two main ways in which AI can make videos for you. The first is editing a video you've already shot. For this, I used DaVinci Resolve-a professional video editor that recently allowed AI to control the process directly. But the
second way is to not edit the video at all Instead, you force the AI to write the video as code, and it generates each frame individually. This is what tools like hyperframes and remotion do, and it's how many of those presentation videos you might have seen on YouTube and Twitter are created. I didn't know which approach would work, so I decided to try both at the same time. Oh, what an atmosphere. Pat, one of our human video editors, just sent me the first draft of a video that he edited by hand. I don't want to watch it yet, but it would be interesting to compare. How far can I go, trying this AI editing for the first time,
human video editor, who is very skilled. Okay, great. I already have the main material shot. How do we start? Okay, first, Hen Hyperframes core skills experiment B A Cut Resolve MCP requires Da Vinci Resolve Studio 21.1 for $295. Okay, looks like I'm paying $295 for Da Vinci Resolve Studio. We are buying Da Vinci Resolve Studio. Well, it worked. We just bought Da Vinci Resolve Studio for about $300 and it's an 8.5GB file. So, it is loading. Okay, now I need the Claude marketplace hen hyperframes plugin. Install Hen Hyperframes. Let's open Claude code. Uh, so I want to switch to the local version.
Uh, a creator grid launch video or something, and we'll open 5.5. Okay, I'm trying to use hyper frames to create a creator grid launch video. I already have some material, but we don't necessarily have to use it. Here are some preliminary notes from Grock. Let's see what Claude will do. Okay, we're installing hyperframe skills into the project. Okay, so I already have this video footage. Should I just throw it in the project folder? Oh, by the way, I added the existing video to the project folder. For your information. Oh, okay. Claude code asks. FFmpeg is not installed. Yes, of course, please.
Yes, install FFmpeg. I don't mind you installing it globally on this computer. Pablo, our co-founder, prepared this Claude artifact with product reviews that we can use. I want to see what a clean video looks like without a face, with just music, without a voice, but I also want to see what it looks like with just my voiceover, and also what it looks like with both my voice and my face, because I think my face and voice are somewhat believable. Let's run a pipeline test first. He is doing something. Installing FFmpeg and Whisper CPP. I know what both of these things mean, so I don't need to ask. But if I didn't know, I would definitely ask.
Screenshots are good. A true 4K interface. Setting up the Hyperframes project and running a 10-second pipeline test. Perfectly. It just works. Oh, a quick note from the sponsor of this video, which is Whisper Flow. So, on a good day, I can type at a speed of about 156 words per minute. But even with such a crazy typing speed, I can still talk faster than I can type. So, Whisper Flow is a great tool for converting your voice to text in almost any app you use. So, for example, I'll try this right now in Slack. Hey, Angus, we have three things for Austin. First, can we book tickets by Friday? Wait. More precisely, until Thursday. And make sure everyone arrives the night before Secondly, can you please send everyone an agenda with
planning sessions in the morning and free time in the afternoon? And thirdly, can we arrange a group dinner please for the first evening? Ideally somewhere where we can all fit at one table. Steeply. Thank you very much. Okay, this took me less than 30 seconds. And if you look at the result, it turned my monologue into a very nice numbered list, which makes it easy for the interlocutor to understand what I'm talking about. I made a mistake saying "Friday," no, wait, "Thursday, " and he took that into account.
Now people always say, "Yeah, but my phone has built-in dictation." To which I would reply, "Have you seen how bad the built-in dictation on your phone is?" Let's just try it. Hey, Tam, are you free to call on Saturday? No, wait, on Sunday. And can you send me the title of that book you mentioned? So, yes, he doesn't know how to spell my brother's name. He doesn't notice the mistake. Now, if we try the same thing in Whisper Flow. Hey, Tam, are you free to call on Saturday? Um, no, wait, on Sunday. And can you send me the title of that book you mentioned? Perfectly. And he even knows that's how I spell my brother's nickname. His name is Tamur, and I call him Tem. And he knows exactly how to spell it. And it automatically took into account the error and
removed it from the text, which is just great. In my case, I've written 167,630 words in Whisper Flow so far, which is a pretty interesting statistic. In any case, Whisper Flow free to use, and if you want to use it permanently, you can purchase Whisper Flow Pro. This gives you unlimited words, and you can get a month of Whisper Flow Pro absolutely free by following the link in the video description. And when they ask you how you heard about them, please write to YouTube and include my name in the "where you heard about us" field, because then they will sponsor our videos more often, which is just great. So, thank you to Whisper Flow for sponsoring this video. and let's get back to business. Okay, great. Have we downloaded Da
Vinci Resolve yet? Yes, it's downloaded. Let's install it. I've literally never worked in Da Vinci Resolve, but how difficult can it be? Okay, classic. You look at the video editor and it looks scary as hell. What am I supposed to do here? Help. AI. Set up an AI assistant. Okay, let's do this. Da Vinci was added to this. Please re.Oh, wow. Okay, cool. It's already done. So, the Da Vinci Resolve Studio extension. Okay, then let 's install it. Let's go. Oh, that was quick. Uh, let's see what Claude Code says now. Still doing something. It uses some tokens. 3% of the session limit. Okay, we still have plenty of stock here. So what the hell am I supposed to do next in Da Vinci? I mean,
theoretically it should be connected to the Claude Code, right? So I can just.See the MCP connection to Da Vinci Resolve? Let's see what happens. Yes. Wow, it's been about half an hour. So far, we have been able to buy and download Da Vinci Resolve Studio, and Claude Code is working on an attempt to implement the hyperframe method. By the way, can you write me a brief that I can insert into another Claude Code chat within this project to test Da Vinci Resolve MCP for creating this video as an alternative method? Class. Good.
Well, Claude Code actually tells me what to copy and paste into Claude Code. Boom. I love good old AI copying from itself. Oh, wow. Okay, cool. Storyboards are written There is no animation code yet, nor gradients, glows, smooth entry, blah. Film A: music and text, 30 seconds. This is a separate montage without voice. The text and product shots should tell the whole story. Okay. Yes. B-movie: Your Voice, 45 seconds with a 7-second extended version. Edit once, render twice. just the voice and then uh with your face added, there are three options in the film. Okay, let's take a look at this. Oh, okay. This is fun. Well, let's ask
about it. Um, first, demo data. Second, yes, we can show customers' logos. Third, this is good. Fourth, is there a logo file? Um, get a logo from creator grid.io. Yes, static. No, animation. Visualize the frame to check if the setup works. Please choose option A and duration B. Okay, duration B is 45 seconds - that's not bad. And option A-you do two things, we do everything else. Okay, creative marketing without the chaos. Perfectly. I quite like it. This is very good. I like option A1. Let's go. Hey, that's so cool. Okay, now let's see what Resolve does. Creating work folders. Search for Whisper models.
Real- time output signal sensing. Resolve Scripting API. Well, it just does something. I think I might not even need to use it. Visually nothing happens, but I think it works in Claude code with the Da Vinci Resolve connector. If this works, I'll be just amazed. There's no chance it'll work the first time. There's just no chance. But it's pretty cool. It's quite an atmosphere, isn't it? Oh, open split view. Oh, wow. This is really cool. So, at the moment, everything is happening in parallel for us. So, on
this side of the screen, we see the Da Vinci Resolve method in attempting to edit video via AI. On this side of the screen, we have Claude Code's hyperframes method for AI video editing. And I just sit back and wait for it to do something. Eh, that brings some satisfaction. Yeah, those IMAX fans are starting to.starting to get pretty.yeah, it's hot in here. Everything is heating up. If this really works, I might upgrade to the M5 Max Studio. Oh, wow. Look at this. This is actually not bad. Creative marketing without chaos. It actually looks pretty solid. Looks pretty good. Well, now anyone can generate a static image, but it remains to be seen how good it is for video editing. Let's see what
happens next. Okay, both storyboards are ready. The animation code has not been written yet. Okay, cool. Let's take a look at these storyboards. This is actually extremely good. Creative marketing without chaos. I don't like this font, but it seems to be our font. Is this our font? Okay, we might have to redo the Creative Grid brand book if we use it. I'll come back to style later. Choose your creators. Approve content. We take care of the sourcing, negotiations, briefing, review, billing, payment, tracking-everything else. Steeply. Okay. So far, I'm pretty impressed with this storyboard. I wonder
if I should do storyboards more often at work. What's going on in DaVinci? Okay, it's still doing something. So, DaVinci has been running for 20 minutes now, and it seems to be having a bunch of problems. I guess I should have done everything one at a time, but you know what? Let's just take a look. Let's see what comes of this. In one fell swoop. You know, one of the features of working with AI is deciding what to do while it's " thinking." You can try doing a third thing. And why not? By the way, I want to try using Remotion as a third experiment in parallel with Hyperframes and Resolve. Write a brief that I can give to a new instance of Claude in this project for this. Boom. So, we have Hyperframes-number one. We have Resolve- method number two. And
we have Remotion-method number three. So now we have Hyperframes here, Resolve in the middle, and Remotion right here. Okay, all three drafts are rendered. We have MP4 files. Okay, let's see what it looks like and is it any good? Hmm. Okay. Well, that's a pretty bad faceless version. Let's try the V2 version with voice. Without a face. Let's see what happens. If you're a brand trying to grow through influencer marketing, you probably know that it's a complete nightmare. If this sounds like you, I'm happy to tell you about Creator Grid, where we will literally run your campaigns with creators from start to finish. You don't pay anything upfront. No advance payments.
No subscriptions. You only pay for the result. Entrepreneur and creator. If we don't know each other yet, hello. I.What the hell? Ali, I'm a doctor turned entrepreneur and creator with an audience of about 8 million. Creator Grid is our attempt to provide you with this level of service. Oh no. Failed. It ruined the main installation. Just a basic installation. It simply doesn't understand. I knew it. These pauses. The pauses are terrible. He doesn't do the gluing properly. Now, what if I add my face? What will it look like? If you're a brand trying to grow through influencer marketing, you probably know that it's a total nightmare. If this sounds like you, I want to talk about Creator
Grid, where we will literally run your creative campaigns from start to finish. You don't pay anything upfront. No advances. No subscriptions. You only pay for the result. entrepreneur and creator, if we're not already acquainted. Hello, my name is this, it's bad. But a few years ago, it would have been magic -like, wow, you can just make a robot control DaVinci Resolve. However, I had much higher hopes for the first version. Okay, hopefully Hyperframes will handle this better. So, I think I'm going to have to manually decide what to leave out of what I said, or maybe even record a separate video, clearly scripted for 45 seconds, because it was about 5 minutes long, and
it was trying to figure out which pieces.Hmm. This is annoying. I do n't like it. Let's take something from Epidemic Sound. I want to find a track that people will recognize. So, we use Vivaldi's "Spring" as the background music for the Hyperframes version. OK. We still have Hyperframes working. We have Resolve doing something, and also Remotion, which has been running for the last 23 minutes. Also, there's one thing I didn't do: I saw recently on Twitter how people come up with such fancy queries for Hyperframes. So maybe I could just copy one of them to see what happens. But let's not get ahead of ourselves. We'll just try to focus on the simple things. We have a silent draft of the video from Hyperframes.
Let's see what it looks like, shall we? OK. This is not bad. Classical music makes it a little funny. Hmm, that looks a bit off. This is equivalent to if I were 15 years old, learning how to edit videos for the first time, and decided to use Vivaldi's "Spring" as background music. This is impressive for a first version, but of course, it needs some refinement to make it truly high-quality. Okay, I'll go to lunch. We will be back and I predict I will be disappointed with the results from one attempt and that will be the end of it. We will start the real work with anything AI-based, namely grinding. Okay, ladies and gentlemen. We're back after our lunch break, and it's time to see what's going on. So, let's start with Hyperframes.
We've seen a version without sound before. Let 's try it with sound, but without the video of the face. If you're a brand trying to grow through creative marketing, you probably know that it's a complete nightmare. I'd like to tell you about Creator Grid, where we will literally run your creative campaigns from start to finish. All you need to do is just two things. First, you decide which creators you want to work with. So we will find them for you. You simply approve or reject them. We'll provide you with a bunch of content, and you just have to decide whether to approve it.
We take care of everything else. Finding creators, negotiating, initially reviewing content, then invoicing and paying creators, tracking views- we take care of all this tedious work. Oho. Okay, that's extremely impressive. This is much better than what is in DaVinci Resolve. This is very well done. Let's see how it looks on my face. If you're a brand trying to grow through creative marketing, you probably know that it's a complete nightmare. I'd like to tell you about Creator Grid, where we will literally run your creative campaigns from start to finish. All you need to do is just two things.
First, you decide which creators you want to work with. We'll find them for you, and you just approve or reject them. We'll provide you with a bunch of content, and you just have to decide whether to approve it. We take care of everything else. Finding creators, negotiating, initial content review, then invoicing and paying creators, tracking views and deadlines- we take care of all this tedious work Wow. Okay, that's very good. I mean, obviously there's still work to be done here but it's extremely impressive. I didn't think it would be this good. Let's see how Remotion does it. Wow! Remotion literally gave me a video editor interface. What the hell? I didn't know I could do that.
This is cool. Okay, let's see what this version looks like. If you're a brand trying to grow through influencer marketing, you probably know that it's a total nightmare. If this resonates, I'd like to tell you. wait, let's try the face version. If you're a brand trying to grow through influencer marketing, you probably know that it's a total nightmare. If this resonates, I'd like to tell you about Creator Grid, where we'll literally run your creator campaigns from start to finish. You don't pay anything upfront. There is no advance payment. There is no subscription. You only pay for the result. Oh. Good. We need a little quality control on this. I do n't know why it's buggy. This looks like campaigns for brands like Notion, Whisper
Flow, Todoist, Superhuman, Victor, and many others. I understand what they're trying to do, but it's just extremely buggy. What the hell is it doing? How the hell did you create a video editor right in the browser? I didn't create this. This browser is Remotion Studio, which comes free with Remotion. This is a small local web application. Interesting. So, Remotion Studio was probably the closest thing to a real video editing experience, but it was a bit buggy and not as good as the one Hyperframes created. But Hyperframes doesn't have a
solid code there. And the one in DaVinci Resolve wasn't very good at all. So at this point I would rate Hyperframes probably a 7 out of 10. DaVinci Resolve I would rate probably a 3 out of 10. And Remotion was very buggy, so right now I would give it a 2 out of 10. But they have the right idea. Their idea is correct. That's the I think if we look at the two versions of the video, if we imagine that the main material is what is said, and it needs to be cut. So, we take the raw base material. We need something like: a script to the raw material, then you get a rough cut, and then you add effects. I was trying to get Resolve to take 10GB of raw footage and hope it would magically turn 45 seconds of it into an edit, and also be able to produce a
quality rough edit with J- and L- glues, as I needed. This is probably a bit unfair, and it's a bit beyond the capabilities of Opus 5.5 at this stage. Maybe someday you can just give him a bunch of footage and say, " Edit this for me." But today is not that day. So, we're going to have to at least in the case of Resolve, dig in and start doing things a little bit manually. By this I mean breaking tasks down into smaller steps. Perhaps this is how you should approach First, test the concept in 30 seconds, you know, and yes, it was foolish of me not to understand that beforehand. To be fair, it's always a good idea to try doing
everything at once and see what happens, because then you'll see gaps in your queries. Because if we were hiring a human video editor and testing a new professional, we would give them 10 minutes of material and ask them to edit the first 60 seconds, because that gives us an understanding of how they work. It would be unfair to ask a video editor, "Hey, from these 10 minutes, take the best 45 seconds and turn them into a coherent story," and then look at the result, because that's too much for someone who's good at editing videos but maybe not very good at writing scripts. Maybe what I recorded isn't really suitable for editing into a 45-second clip. Yes, I don't want to be one of those people who tries to do something in one go, gets a
mediocre response, and then thinks AI is nonsense. I guess I knew that. I knew it was consuming too much data. I knew that data centers were evil, and so on. But no, I'm sure there's definitely a way to do it. I just need to approach the process a little more gracefully and it will work out. So, my conclusion: lesson one - treat AI like a human and give it the same task you would give a human, with the same level of instructions. Okay, I'm actually going to switch from Claude back to Grock. You know what? Let me just use Swiss flow. So, I think what's happening here is this: we actually have two different workflows. One is a purely faceless presentation video with text, music, etc. And this is the option
that does not require original footage, and the second is the editing of the original footage. These are actually two completely different things. Editing footage involves importing video, working with basic editing, and then adding B-roll, animation, and more. Whereas the " faceless" format is purely about creating high-quality animation. Now, I think we can do a hybrid of these two approaches, because if we set up a real-time editing system, making the main editing high-quality, and separately have a cool way to generate high-quality motion video that shows screenshots of the application with all the necessary panning and panning. They are
more like the ones people post on Twitter. Then we can combine the best of both worlds to create a " talking head" video that also has all the features of a purely animated commercial. Yes, I treated them as two separate factories, and the third stage is just compositing. The first stream is the main editing of real footage. The second stream-"motion plates," hyperframes with product screenshots, zooms, panning, text that adjusts to the music; Create each such fragment as a separate composition for 3-8 seconds based on a real interface. Throw hyperframes, MP4 files, on the third
track as B-roll. " Talking Head" remains on the first track. Got it. Yes. Class. Why do you call them " motion plates"? Is that an industry term for this kind of thing? Oh, it's just post-production - the term for a finished piece of motion graphics that you drag onto the timeline. A plate is a self-contained visual layer. Oh, I had no idea. In old cinema, it was a painted or photographic background on which people were placed. In this workflow, it is a short, already rendered clip. 3-8 seconds of hovers, pans, and text in the product interface that don't need to be built inside Resolve. And, " motion" just means it's animated. You don't ask Resolve to animate the interface. You simply post a clip that already has animation. That's reasonable. One thing I
notice when I study AI or try to work with it is that I learn terms that are actually used in the industry. For example, the other day I was making a preview for something. And I learned what a contact sheet is-it's essentially a series of thumbnails for a storyboard or something like that to explore different conceptual directions. And because I now know this terminology, I was able to use it in my future prompts. I've never heard the expression "motion plate" before, but it's exactly what I need. I want a basic video montage, an A-roll, where I speak, and on top of that, high-quality motion plates that match the content of my words. Lesson number two: learn the terms that professionals use. Because once I learned that it was called a motion
plate, I was able to ask the AI for exactly what I needed. Okay, that's exciting. Now I have a better understanding of what exactly I'm trying to do. Okay. So, I'll start by giving you a "raw" or cleaned-up montage of the video where I'm talking. Ultimately, I need good motion plates that I can add to the editing in something like DaVinci Resolve. Good. Hyperframes can do this. Only the motion graphics are displayed without black blocks around them. PNG sequences with transparency, 4K output, perfect frame rate matching to your footage, separate project for plates, where each plate is a separate file.
Let's do the same for Remotion and see. Okay, I think I can skip DaVinci Resolve for now, because I understand that I don't need it at this stage. I realize that I only need to create the motion plates, and the script, A-roll, basic editing are the easy part. I can always do it manually if I wanted to. I could throw this into Premiere and use Fire Cut if I really wanted to. Basic installation is easy. The tricky part is what I now know as motion plates, and it's cool. Oh, it generates a contact sheet.
Let's see. Okay, that's pretty good. You choose the creators. This is all pretty good. Wow, I like that. The only thing I don't like is solid colors. Okay, I like that. I just don't like plain backgrounds in vertical video thumbnails. I want them to look more like real UGC. So let's use real or AI-generated photorealistic images. Oh, wow. That's pretty good. So, he uses Canva to create images in the style of everyday UGC to replace these things that look a little fake. I mean, it all feels a bit artificial, but I think it will help "sell" the vision better. Lesson number three: ask AI to show you a plan before it starts
building anything. If you have a storyboard or contact sheet, it will take a matter of seconds to review and correct everything. But if you try to get the final render in one go, you have to spend much more time on corrections. Okay, Remotion actually did a lot of work. Let's see what it looks like. Sort incoming messages in 60 seconds. You approve the content. Of course. You choose the authors. Okay, that's really good. Your campaigns work from start to finish. This is extremely good. Well done, Remotion. This is reliable. Look at this. Wow. Okay. I mean, we can definitely make the schedule better, but it's already very decent. Okay, now I like Remotion again.
Let's just give him the same clues as last time. So, it's 3:45 PM now. I have a few calls in about an hour, so I want to make as much progress as possible in that time. I think we are getting closer to the goal. Moving plans are becoming truly surprisingly high quality. So I just need a properly written 45- second script that I can record now and get a rough cut in one of these tools. Once I have a draft that I like, I can overlay all these different moving shots that we created, whether in Remotion or Hyperlapse. So, at this stage I'm pretty happy with the images of how it all looks.
I think he did a very solid job. This is the Hyperframes method. Let's see what it will do during animation. Okay, updated video. New viewing schedule. Let's see how it looks through Remotion. Perfectly. Okay, well done, Remotion. So, at this point I finally realized that my original video was about 5 minutes long. And I was essentially asking AI to extract a 45- second commercial from 5 minutes of my speech, and I would never entrust that kind of work, even to a human editor. So, lesson number four: if you want a short video, shoot from a short script. So I asked Claude to write me a very concise script based on what was in the original, and then I
shot it again. Let's ask Claude to create a script for me, because he knows exactly what I said before and has done all this work. In this project, we should have a VSSL transcript that I filmed for Creator Grid. Write me the first draft of the script. Okay , this is actually a very apt scenario. Now let's shoot. If you're a brand that does creative marketing, you know this is a total nightmare. So, we just shot the video. Now we need to export a clean montage of this video. What is the fastest way for me to export a clean edit? You know what? Let's download Final Cut for Resolve. I think Final Cut for Resolve is, oddly enough, the tool I'll use. Fire Cut for DaVinci Resolve. I've never used Final Cut before myself. Our
video editors use it, and we built it as an internal tool for our team. Okay, now I want to make the first collection. Boom. Can I just generate the first build? Let's see what happens. Class. Okay. If you're a creative working with an agency.Yeah. I'm a complete newbie to Resolve, I've never used it in my life. But let's see. Let's see what comes of this. How do you zoom in and out here? Oh, okay. Yes, okay. If you're a brand that does creative marketing, you know this is a total nightmare. Either you pay the agency a huge fee, or.
Safari gave me a very rough first draft, but it's not quite ready yet. You know what? Maybe it's better to just do it manually. Uh, how do you do.uh, cutting? Command + T. Er, the blade tool. Boom. Uh, this isn't a magnetic timeline, for heaven's sake. I haven't done this in forever. But that was literally my main activity in Final Cut. Made by us, our team, and our platform. So, at this point we have already exported a clean installation. I could probably do it with AI, but I haven't had time to figure it out, so I don't know how long it would take.
Now I need a transcription. So I'll use this tool, Whisper transcription. Okay, finally we have a clean edit of what I just did. This is a transcript. I want you to generate all the dynamic plans for this new transcript. Boom. And we'll do the same here. So, the main edit is done in Resolve with the help of Final Cut and a little manual editing. Now B-roll and dynamic shots are done through Hyperframes and Remotion. Steeply. Then background music. And I think it would be worth adding a little sound design at the end, like falling sounds, whistling, and stuff.
Conveniently, Epidemic Sound has a bunch of this stuff. They have whistles, ambient, water, traffic, noise. Can I just give the AI access to Epidemic Sound? Because it would be convenient if he could find the API keys. I love it when there are API keys. So, I don't want to do this one take at a time, one take at a time. We'll see what happens with just the motion plans, and then add background music and sound effects. But I prepared everything in advance to Okay, now that we've done that, while we wait, we can check out Part. Let's see what Part said. If you're a brand trying to grow with creators, that's great. Marketing, you probably know, is a complete nightmare. Either you pay an agency a huge fee and then wait months or years for content that may
or may not be suitable, or you and your team try to manually contact creators and do all this outreach, negotiation, invoicing, verification-all on your own, which you simply don't have time for. If this resonates, I'd like to tell you about Creator Grid, where we will literally run your creator campaigns from start to finish. You don't pay anything upfront. There is no fee. There is no subscription and you only pay Oh, that's good. This is good for the results. This means that if you are looking for creators for UGC or content for advertising, you only pay for what you approve. Or if you run an organic campaign with CPM pay, you
only pay per view. I mean, yes, he definitely uses AI systems, but that's of course completely normal. The creators really understand you. If we don't know each other yet, hello, my name is Ollie. I am a physician turned entrepreneur and creator, I have about 8 million followers on social media, and for the last ten years I have been on the side of creators in collaboration with brands. But the reason my team and I are building Creator Grid is because for the last 2-3 years we ourselves have been trying to do influencer marketing for our own software products and realized what a nightmare it is, so we built Creator Grid for ourselves. But when we started talking to other brands, everyone started telling us, "Oh my God, I need this." And so we turned this into a
product that is now used by many big brands around the world, using it for their creative marketing. So in the next few minutes, I want to show you exactly how this works and why I think it's a better way for your creative marketing than working with expensive agencies or trying to do it all yourself. Creator Rit is our attempt to provide you with the level of service offered by a turnkey agency, but much faster, cheaper, and with much less expenditure of your team's resources. Cool. This is a very solid team. This creative platform is like having a colleague who lives in your Slack. You tell them what you 're trying to achieve, and we literally run the campaign for you from start to finish. It's a bit like simply running ads on
Meta. You set a goal. Regardless of whether you need content for advertising or UGC. Damn it, that's good. See? Or if you want an organic CPM campaign, we will take care of all aspects of its implementation. All you need to do is, in fact, two things. First, you decide which creators you want to work with. Okay. Well, I mean, it looks a little more like real life than those fake Harry Potter things I used to use. So we'll find them for you, and you just approve or reject them. And secondly, if you want to approve I like sound design content manually. We'll provide you with a bunch of content, and you just have to decide whether to approve it or not.
We take care of everything else. Finding creators, negotiating, initial content review, invoicing and paying creators, tracking views, checking guidelines- we take care of all this tedious work Oh, that's really cool, dude. Pat is thrilled about this. Let's see if we can get close to his level of quality. Yes, friend. This Mac heats up like a barbecue. Yes, it's really hard, hard, hard to hold it. This means I can prove to my wife that I need a fully- featured M5 Max Studio, right? Which costs about $20,000, but it's worth it.
This is my "man's math" because it will make AI editing a little faster. Even though I don't actually edit myself. I'm just doing it for the vibe, okay? Is this normal? Can I have the M5 Max Studio, please? We can talk about this later. Perfectly. Very good. OK. So, Remotion rendered all his stuff. Hyperframes rendered all their stuff. We overlay all the shots on top of the montage into an MP4 video for viewing. This is what we wanted to see. Okay, I think we're done. Your first montage with all nine shots inserted at timecodes for review. Let's see what comes of this. So, this is Hyperframes. If you're a brand that does creative marketing, you know it's a complete nightmare. You either
pay a bunch of money to an agency and wait forever for content, or your own team is stuck doing everything on their own. Finding creators, writing to them in direct, negotiating, invoicing, writing briefs, contracts-all of it. Creator Grit started as our internal tool to deal with all this crap. But then a lot of brands told us they liked the idea, and we spun it off into a separate product. We now run your creative campaigns from start to finish, whether it's UGC for advertising or you need organic content views.
Okay, that's not bad. I would like more picture-in- picture mode. Hmm, okay, not bad. But I don't like that the graphics take up the entire screen. I always want a " picture within a picture", but one done beautifully. Okay, let's see what Remotion did. If you're a brand that does creative marketing, you know it's a complete nightmare. You either pay a bunch of money to an agency and wait forever for content, or your own team is stuck doing everything on their own: finding creators, writing direct, negotiating, billing, briefs, contracts-all of it. Creator Grit started as our internal tool to deal with all this crap. But then a lot of brands told us they liked the idea, and we spun it off into a separate product.
Now we run your creative campaigns from start to finish. Whether it's UGC for advertising or you need organic content views. So, at this point we have the first version of renders from Hyperframes and Remotion. Both are pretty good. I would say they are about 85% ready. There is some polishing that could be done with both. The Remotion variant looks a bit " AI" and sloppy, especially with the gradients and stuff. So maybe we can just stop him from doing it. There were a few bugs, like random frames, flashes, and the like in the Remotion version, but the Hyperframe version looked pretty good. So, I'm making both Hyperframe and Remotion do a picture-in-picture effect that looks like a video in Loom. Okay, while this is still rendering, let's take a short
break. I have 9 minutes until the next call. So maybe while I'm on the call, it will continue to process in the background with added sound effects and background music. Let's see if the new version of Remotion is any good. If you're a brand marketing through creators, you know this is a real nightmare. You either pay a bunch of money to an agency and wait forever for content, or your own team is stuck doing everything on their own. Finding creators, messaging them, negotiating, invoicing, writing briefs, contracts-that's all. Okay, I like the Remotion option. I think we're 90% ready. So I just ask him to fix the first line and add a little more expressiveness to the animated graphics at the beginning. And now I have a call that I'll take on my laptop
so all this can run in the background without interruption. At this point, I was talking to Pablo, my co-founder at Creator Grade, and he just sent over a new logo. Typically, in video editing, rebranding when you're 90% done with a video is a real headache, as it often means going back and manually redoing every graphic. But since these videos are essentially code, my theory was that I could just give Claude a new logo and have him update the entire design system based on that logo. So let's see how he does. So, this is the new logo for Creator Grid. This is the new Creator Grid logo. Can you update the video styles to match, including appropriate colors and atmosphere? time for me to go home for family dinner and then put the baby to bed. But it
seems Izzy is still here on onboarding calls for his new Dream 21 community. So until then, we'll see if we can wait for these rough renders to be finished, and then see how well he handles updating the look of the video based on the new logo. Yes, he has to re- render all the animation elements. Fifth conclusion: when your video is actually code, changing the solution is very easy and cheap. Imagine how cool it would be to have a powerful Mac Studio capable of running local AI models, where you could just throw your footage and it would edit a rough version overnight. And then our editors would receive a ready-made draft for finalization. That would be just incredibly cool. But for now, I think this is a great final test for today's
project-learning how to edit videos with AI in one day. So, let's begin. Boss battle. If you're a brand that does creative marketing, you know this is a total nightmare. You either pay a lot of money to an agency and wait forever for content, or your own team gets bogged down in everything: finding creators, correspondence, negotiations, invoices, briefs, contracts-and everything else. Creator Grit started as our internal tool for dealing with all this chaos. But then a lot of brands told us they liked the idea. So we separated this into a separate service. Now we run your creative campaigns from start to finish. Whether it's UGC for advertising or you want organic content views, you only need to do two things.
First, simply approve the creators we will select for you to work with. And secondly, approve the content they will create. Everything else is taken care of by us, our team, and our platform. No withholdings, no subscriptions, you only pay for the content you approve or for the organic views that content receives. We currently work with many big brands, and there are over 10,000 creators on our platform who are already waiting to collaborate with you. So, if you want to try creative marketing without the hassle, contact us, tell us what you need, and we'll send you the creatives who are the best fit.
It will cost you absolutely nothing to try. Class. This is really good. The background music is a little too loud. A few of the sound effects are a bit weird, there are a couple of extra frames where I messed up a bit, but oh my god, it's 97% done. Almost perfect. So, that was Hyperframes. Let's take a look at Remotion. If you're a brand that does creative marketing, you know this is a total nightmare. Either you pay a lot of money to an agency and wait forever for content, or your own team gets stuck doing everything: finding creators, corresponding with them, negotiating, invoicing, briefs, contracts- in short, all of it. Creative Grit started as our internal tool for dealing with all this clutter. for them.
Many brands told us they liked this idea, so we separated it into a separate service. Now we run your Whether it's UGC for advertising or you need organic content views, you First, simply approve the creators you want to work with, and we will select them for you. And secondly, approve the content they will create. Everything else is taken care of by us, our team, and our platform. No retainer. No subscriptions, you only pay for the content you approve or the organic views it receives. We currently work with a bunch of big brands, and we have over 10,000 creators on our platform waiting to collaborate with you. If you want to try marketing with creators without the chaos, please reach out.
Tell us what you need and we'll simply send you creators who might be a good fit. It will cost you, that's not bad either. This is also pretty solid. This AI editing thing is just incredible. Want to see what I've been cooking all day? Yes. Does it take off? It, it, it takes off. If you're a brand marketing to creators, you know -it's a real nightmare. Either you pay a lot of money to the agency and wait forever for content, or your own team gets stuck doing everything: finding creators, correspondence, negotiations. I mean, these contracts look pretty complicated, and everything is different. Creator Grid started as our internal tool to
deal with all this clutter, but then a lot of brands said they loved the idea. We have separated this into a separate service. Now we run your creator campaigns from A to Z. Whether it's UGC for advertising or you need organic views, you only need to do two things. First, simply approve the creators you want to work with, and we will select them for you. And secondly, approve the content they will create. Everything else is taken care of by us, our team, and our platform. Was this filmed in one take? No, of course not. Okay. About 20 takes. I was going to say that this, well, this is really good. This is very good. So if we scroll down, we 'll see how many discussions there were.
Okay. It's, well, not that much, and if you look at the word count, I'm basically just giving little hints here and there. Yes. And it's mostly just kind of and it's mostly just doing tasks. Except for our boys, of course. Our guys are great. Except for our boys, of course. Yes. Our guys use it a lot. I saw that Partit was also very good. Yes. Hmm, better than that, but still not bad.
I think that humans plus AI is the best option. This is the best option right now. Yes. Earlier today, I said I would be happy if AI reached 80% of the level of our professional editors. At the end of the day, I think we got about 97%, especially in terms of motion graphics. It took about 6 hours from start to finish and cost nothing more than the cost of my Claude subscription. And now that I've done it once, I have all the code that Claude generated, so it'll be easier next time. But more importantly, I had a mental model of how AI video editing actually works. I feel like I have discovered a part of my brain that is now capable of inventing new ways to use this amazing technology for many other things in business. This will be very interesting. And what's
most striking is that this is the worst stage he'll ever be in. It will only get better from now on. So, if you've made it this far in the video and you enjoyed it, you might want to check out my video right here where I talk about tips on how to use AI learn anything quickly. It will be right there. Thank you very much for watching, and see you later.
