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We are getting older and although that's great news for us, health care systems are now facing a growing challenge. Because how do you care for more elderly patients with fewer medical staff and rising costs? So this is where I care innovation comes in. Deeply connected to Israel's tech ecosystem, I care innovation partners with tech companies and investors to help develop next generation health care solutions. So now I'm joined by Anne Berry, who is the CEO of I care innovation. Anne, thank you so much for being with me today. Hello Leanne, it's a pleasure. What is one of the biggest issues you see in modern elderly care nowadays?
One of the biggest challenge is the number of people who are concerned by these treatments and therapies that we need to invent and to address a global population which is aging. With the industrial revolution, we had an explosion of both economic and demographic growth. And now we have to deal with people who live, as you said, in Israel 84 years in average or for the most in Monaco, for instance, 86 years. And there are disparities, but we need to deal with infrastructures and with innovation for health to take care of this growing population. And where do you see the most innovations happening now?
What are you most excited about when we're talking about the innovations Well, there are many, but I'm most excited about what has to do with something very essential in our body, the cell, and the stem cell therapies, which seems to me like reinventing life. When you grow in age, you actually lose your potential to create new stem cells and the stem cells are creating the new cells in your body which are renewing every day, every hour. And this causes degeneration of your tissues, of your brain even. So, I think the most important challenge is to deal with the aging of our body, but mostly uh of our brain, which is actually our capacity to interact with the environment. And you do that via hyperbaric oxygen therapy. So, can you
tell us about this? I can tell you that this is a very old um actually theory that was developed back in the 17th century. And we knew then restored by an excellent Israeli professor called Shai Efrati. He teaches at Tel Aviv University, but he mainly has the biggest center for hyperbaric medicine here in Israel in the center of the country next to In the whole world. So, this is the biggest center. The biggest in the whole world, and it's not only physically the biggest center, it's also the most advanced protocol because the way is how you do that, not just with what equipment and gear and team and how much you are trained. You
have people who are trying to sell hyperbaric medicine like the solution for aging problems, but they don't respect this protocol, which is absolutely unique. So, how does it work? So, first of all, it's it's a bit demanding because you need to be it's serious, it's scientific. You need to be physically present during a few weeks. Can be 3 months in general in order to instruct your body to change the way it creates stem cells. You need to immerse yourself on a daily basis uh in an environment that will be hyperbaric, meaning that the pressure instead of being the regular pressure at sea level that we know, the atmospheric pressure you are putting
it's actually like in a wagon is twice as high like if you were 10 m under the level of the sea. Okay. The second thing is that you need to absorb high quantity of oxygen doing 2 hours so 100% oxygen through mask and then you alternate 10 minutes with oxygen, 10 minutes without just regular air in the cabin and your body listens to this as a crisis situation. It thinks the body thinks that you are in an under oxygenated atmosphere and in order to react it creates stem cells artificially that will help you actually to restore the tissues gradually that are altered and the tissues can be in your brain. Brain has tissues not only on your skin. So it's amazing technology. So you're because you're more the pressure
is different when you're doing this type of treatment. So then it rejuvenates your cells but it also makes that you get more stem cells. So for instance for people who are who have wounds for instance chronic wounds which happens a lot when you're older and then maybe you fall and you have a wound and it closes up less quick than when you're young for instance then this therapy really helps. It's definitely the core issue. It's the wound. And there is the visible wound and the invisible wound and it works for both. Now the wound in order to heal itself needs oxygen and if you have less oxygen in your body you actually can take a patient to a
situation that it will never heal and this you can see that in diabetes in vascular issues. So we are actually I'm not part of this company. I'm just someone who tried on a scientific basis. I went through the protocol myself in order to better understand because I was really fascinated with that. Um, I understand that it really works on the generation of the stem cells, which works on the oxygen, and it really cures people. And in Israel, for 16 indications, including diabetes and including post-surgery wounds, you can get everything covered by the social security. You don't have to pay for the treatment because it's completely proven. Which is a unique also to Israel that you can get it insured over here.
So, that's amazing. Amazing technology of the future. And there, CEO of Icare Innovation. Thank you for being with me today. Thank you.
