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I think in 10 years, it'll clearly be 2036, but it's going to feel like 2065. And then I think because of that, the opportunity is to build businesses like it's 1965. What is one boring business that you think becomes surprisingly important over the next 5 years because of the fact that AI is breaking all of these things right now? Anything that is inherently analog, landscaping businesses, restaurants, running clubs, and like hiking tours, and like ski instructing, these are tough businesses, but people are yearning for real life, and we haven't even begun to get into the real
AI era. If we're booming now, wait. I think this extreme AI is going to force balancing into more analog. I think you're starting to see the youth, Gen Alpha's already self-regulating themselves with technologies, and I'm just incredibly bullish where the world's going, but I think the big winners are analog businesses. I believe we are going into society into an extreme barbell framework. The barbell with weight on opposite sides is we are going into, and let there be no confusion, an extreme digital revolution grounded in what AI is about to do. On the other side though, in all of this AI craziness and social media craziness and digital craziness is, and I'm sure you're starting to sense it because you live in life, the
rise of analog and OG behavior. The reason sports and music festivals, like I'm literally getting goosebumps, I don't know if you guys can see this, I'm pumped about this cuz one of the reasons I continue to even speak is I just love people, and I love that humans are feeling so isolated and lonely that you're already seeing the trends of things growing, running clubs, festivals, sporting events are completely out of control. Like it we're there, right? Like I'm flying back right after this to New York. I'll be in Javits Center in New York City for Comic-Con, and like 250,000 nerds are going to nerd the [__] out. I don't know if you're noticing this, but like humans are starting to
more real life stuff. Experiential events are up. Mm. You know [clears throat] why? We're over-digitalizing, so we want to go to concerts, we want to go to sporting events, we want to go to like random in-person attendance to Comic-Con, like all these things exploding. As AI creates more stuff, more people will do real life stuff. I'll give you a weird business. I think someone listening right now can start a business to be a human that walks with you on a walk in your neighborhood.
I think you're right. Okay, let's stick on this one. Notice how you responded. I'm going to say it again. This is a weird one. Let's say you're like me, very extroverted, in love with people, not scared. You can literally start a business right now that says, I will walk with you and talk and hang for 50 bucks for that hour. Did that job exist 20 years ago? You would have been laughed out of the room. Mm. And notice how fast you were like, I believe, right? Mm-hmm. I'm telling you, the rise of technology will create the counter-rise of humanity, and people don't see it yet cuz we're still on the up of techno- We haven't hit the tipping point, but it's
so interesting how you just said, I think you're right, so authentically and so fast. Mm-hmm. Do you understand how silly that job would have been if you and I thought about that 20 years ago? But I mean like, what are you talking about? That's crazy, Gary. Watch this story. So you're a beauty or fashion influencer, but you also love running. You listened to Gary V in here and you started to make running content. Now you have a whole new world of people that kind of associate with you because they do love fashion, but they also love running, and now you matter more to them than the other person that's just fashion. Now you're building. Now this analog world comes.
Now you decide to start a running club where your fans can run with you and you're charging them, and it's a business. I'm obsessed with analog. I have built successfully in the last 15 years one of the largest independent global agencies in the world. We are so far ahead of everyone in making relevant, social, creative for these channels. Meanwhile, in 36 to 48 months, we will be fully commoditized because the platforms will do it themselves. That's right. So I spend all my time currently building on the other side of the world that I see, which is the barbell, extreme digitalization and extreme analog.
I'm actually incredibly bullish experiential marketing, real world events. Like the real world is going to rise, running clubs and events like this, like being here. I'm incredibly bullish real world. And so Vayner as a production company is all focused on live shopping production because for a while that will have to be not AI, though that will get there. And experiential. This is a hugely good thing for all of you because when there's trends that pull from opposite sides, no one here can make an excuse. What I mean by that is if you're the person that's just obsessed with like, I hate technology and I don't like it and back in my day we, you know, rode a bike, all that stuff. Well, good news. You are allowed, whether you're if
you're like so anti-technology and you don't want to do social media, you want to send direct mail like it's 1984, knock yourself out. But your ability for that direct mail not to have your face on it and be like, I sell homes. No, that direct mail can say, here is my email. I get 12 to 25 people together for wine night every Wednesday at this restaurant. Email me and get on the Like the fact that if you're old school and you want to network and you want to PTA it out and you want to literally get out and you just want to like knock on doors like, you know, and all that good news, you have an audience. People are more inclined to get to know you and just shoot the [__] and then that becomes the gateway to why you were able
to successfully run and sell homes. And then on the complete other side, you've got me who literally has 30 full-time employees to make social media content and runs a massive AI infrastructure to post one more time 931 pieces of content today. I ironically like both. I like to use my 931 pieces of content to have one-on-one drinks and dinner cuz I like them both. I'm a bridge. I pull really hard from both sides. The rise of analog is here. I'm very bullish it. And I think people will value real life access.
You know, if I'm a creator, I'm making unlimited content to the best of my ability, AI included, and then I'm using that to allow my fans to get access to me on Q&A sessions digitally on a Zoom or doing a in-store book appearance at a Barnes & Noble. You know, like it's very clear to me that digital is the gateway drug to IRL. And I think that's going to play out for the best creators.
