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YouTube has always been a central hub for
great content what has been
especially important in sharing an artist's music brand
and story with the
introduction of YouTube shorts it's more important now
than ever for artists to
tell their stories and share their art through
short form content artists
uploading both long form videos and shorts are
seeing growth in subscribers
and watch time you have the freedom to
create and recreate all at the touch of
your finger through the YouTube ecosystem you have
the opportunity to combine creation Discovery and music
consumption all in one place now that you
know a little more about
shorts and how critical they can be to
artists every day we want to give you
all the hacks to make sure you win
on YouTube here are some short tips that
go a long
way in your artist Journey catch their eye
and keep it the first few seconds of
the short are crucial for a viewer in
deciding whether to stay or swipe the
tools on shorts can help you make the
best content for you including the 30 to
60 second audio picker using another piece of
media as your background through the green screen
feature using a
piece of pre-existing video content through the remix
feature and more you
can even make it more personal and select
your own custom thumbnail that
draws viewers in your shorts will appear in
user speed the YouTube homepage search results or
on a separate shorts tab on your official
artist channel pro tip Loop the
end of the video so it seamlessly flows
into the beginning when the video
replays once you've gotten someone's attention you can
keep them hooked for
multiple views text can play a huge role
in peaking and retaining someone's
attention put strategic thought in your copy headline
and relevant hashtags while still showcasing your own
voice to
attract new audiences with similar interests diversify your
content experiment with different kinds of
shorts there's never going to be one size
fits-all see what resonates with
your fans while connecting to you and your
music for more tips and tricks
visit the YouTube for artist site for inspiration
and helpful tips to get
started let your fans Take the Lead hop
on trends that your fans are taking
apart in by clicking the audio landing page
for your track you can see what
videos fans are making using your song recreate
work smarter not harder don't fall into
the pressure of thinking you need to create
new content completely scratch
compile your favorite 15 to 60 second clips
of long form videos and post them
as multiple shorts or you can even give
your fans a throwback clip to an iconic
interview or live performance moment posts both on
and off cycle think of an
album release at game time when you're at
Peak Performance keep that same
energy before and after the release cycle through
shorts for maximum exposure and return it's a
great way to
build subscribers help fans ReDiscover content and show
personality through pieces that might otherwise be drowned
out by release related assets dig into the
data as an artist you have access to
analytics for artists where you see shorts performance
cards that help keep
a pulse on audience retention your likes comments
and more find your Rhythm think
consistency over volume you don't have to dump
20 shorts in one day spread
shorts videos out and schedule over time so
that you're consistently producing
new content collaboration leverage collaborations create Variety in
your content and get
exposed to new audiences artists now that you
know how to win on
shorts let's put it into practice remember shorts
can have a direct impact
on your subscribers and broaden your audience for
long-form Content like music videos original content and
more
get the latest updates on YouTube at our
YouTube for artists website at
artists.youtube.com
