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I'm here at GM's advanced design facility in Pasadena, California to check out the new Hummer X concept. Let's reveal it right now. The Hummer X concept car comes in a pickup truck variation as well as an SUV. It's designed to be customizable inside and out. GM envisions a community of Hummer owners inspiring one another, swapping parts, and perhaps generating a bit of truck envy. We got a full walkthrough of the exterior and interior from the designers themselves, including their favorite details and Easter eggs during a special tour of GM's advanced design facility, where the cars of the
future, designed to be 5 to 10 years ahead of the curve, go between physical and digital models before being brought to life at full size. And all of these parts that are body color can come off. You could ride the whole thing without the body panels on at all. And you can see that the attachment points are very easily exposed, so it's not that difficult to remove parts. Here there's a handle. Here there's a deployable step so that you can get to the items that you need in the truck. We've got an interactive user interface here that demonstrates some possibilities. This is advanced site. It adds an extra level of visibility, but it also will point out things for you. In this case, it's looking for a
campsite that's got durable surface. You can see here, this is a slightly different configuration to the one we're sitting in right here with these cool half doors. And then this is a sort of core setup with no body panels and no doors. And so these might be people that you have on your crew and you might be able to check out their setup and maybe you can learn something from them as well. But pack assist uh it uses uh RFID tags on items to actually check that you've got your items uh loaded in the vehicle before you set out on your trip. It's really good especially if you're going to go on a spontaneous trip and you don't really want to think too much about what you're going to take. You
just know everything's ready and you can go for a drive. Probably most people's favorite Easter egg in the vehicle is in the footwell here. What pokes through in the Morse code is a message. Leave nothing but footprints. Take nothing but pictures. I mean, the beauty of having a concept vehicle like this. You're kind of free to say, okay, what if we could really think differently about this? The challenges are going to come in bringing this to life across the industry. Some of GM's advanced design vehicles have gone into production like the Pontiac Solstice. Other designs may simply be experiments which will never be available for purchase. And some may be pioneering new details or design philosophies that may find their way
into future GM vehicles. GM currently has no plans to bring the Hummer X concept car to market, but it does show what they're thinking the future might look like. Of course, it's electric and now we're thinking about the materials and how you use them and how you reuse them and how you embrace sustainable design in a way that's very good for the consumer, exciting for them and good business. And you could start out with something basic which is the core vehicle and build up even over time if you wanted to renew the vehicle so to speak. You could take those parts, order new parts and swap them. And the same thing for materials. We got to get to scale so that we can use them more regularly, get more closed loop
systems as part of how we think in the first place. And it's concepts like this that get us there. What do you think of the new Hummer X concept? Do you think modular cars are the future? Let us know down in the comments and subscribe for more stories that make you say, "What the future?
