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How do you start this business and do these things when it's just you and you have no money to hire people to work with you? Social media. It's the greatest It's so funny where social is now. Yeah. It's in such a bad place as a brand because of the political unrest. Uh-huh. It's confused people that it's the greatest opportunity to humans ever. Brother, literally uh let's use an example I know of which is similar to this bread thing. Uh-huh.
God, I don't want to get this wrong. There's a woman that I just came across. She saw my content. She said, "Fuck it. I'll just start posting about it." And long story short, just by posting on Instagram and Tik Tok, 2 years later, she makes $750,000 a year take home baking her [__] thing and shipping it to people around the country. And she's a pig in [__] happy and it's changed her life. Right. She is not the enigma. She is the preview of what everything is going to happen. I've been thinking about writing a new book called the individual empire. Right.
I like the title. You like it? Yeah. I like it, too. Thank you. That was positive reinforcement. Thank you. It The concept of the book is we are in a place now between social, live shopping, YouTube, streaming, Twitch and Kick and all that. I'm sure you see the young comics and all that, Drew Ski, right? Yeah. The blockchain, which people still don't understand the NFTs, Bitcoin, but I do. All these different pieces, Uh-huh. we are dangerously close to where everybody in a decade can make a living around things that they love, are interested in, talking about Star Trek, Mhm. talking about old video games, talking about rock bands of the '70s, and being able to sell merch, being able to get brand sponsorship, and you are
one Tik Tok post away from your life changing. And that is happening at scale to people every day, brother. Right. Yeah. Look at the SNL crew. Marcelo, this new kid, Patterson who's just joined. Like they're all growing up from social content. Right. Yeah. You had to [__] work it. You had to go into Like there are people whose lives changed from one silly video. Yeah, exactly. You know Yeah, didn't have to go to a club, didn't have to get hired by anybody.
Nobody had that part, brother. You get it. This is the part that's lost. People don't get it. There used to be gatekeepers. You're good enough to be on TV. You're good enough to be on this stage. Now it's just you and the market. That's right. So, I don't know. I think we're living in the greatest era of opportunity. So, the answer is how do you do it? It's social media. I think it starts with passion. I don't think you can work the 10 hours a day or while you have a full-time job, when you get home after a long day, how are you possibly going to muster up the energy from 7:00 p.m. to midnight to work on something unless whatever you're doing is something you like? So, like if you like I'll give you a
I'll just going to keep going with what I know to be true, which I think may spark some ideas for people. Puzzles. You know what I'm talking about, brother? Puzzles. Jigsaw puzzles. There's people like making doing those. Yeah. Filming yourself putting together a jigsaw puzzle. If that's actually what you want to do over a beer and watching Love Island in the background. Filming yourself and posting clips of that on TikTok. Genuinely actually, if you got a little something, if you got consistency and perseverance, if you learn a little something, yeah.
Literally leads to if you do it consistently for 2 years, leads to you being on the other side at bare minimum, brother, getting $5,000 a year in brand deals from jigsaw puzzle companies. That gives you $5,000 more than you had before. Right. Yeah. That's worst case. If you're consistent for 2 years, best case you quit your job you hate and you are jigsaw Jane and you make a 180 K a year for jigsaw Jane t-shirts 50,000 in brand deals from the five biggest jigsaw companies a $10,000 appearance at jigsaw con. THIS IS REAL and I you know what's funny I was saying this [__] in 08 09 010 and people laughed at me all of you know what I just said is real. It's real.
Is it getting more crowded to the point where it's it's not even the opportunity is even bigger than it was before. Yes, you know what everybody this is so funny. This is the greatest opportunity in human history and what do humans do they're like Gary but there's everybody else is doing it too I'm like no [__] Sherlock but that's why this is an opportunity and that's why notice the examples I gave jigsaw you got to go niche or niche jigsaw and a beer where you like notice what I'm about to do you both like you like to do jigsaw but you're also a microbrew connoisseur and you know micro brews. So now what's your point of differentiation? You're doing the jigsaw you're making your content but you're
also real quick. Let me tell you about this Rogue IPA and all of a sudden it's the beer part that took off and that's where you're making your money not the jigsaw or both or you're the only beer jigsaw person. Your niche is you. Like I'm a Jets fan root beer garage sale like all the things you know, there's other people that talk about business and opportunity and social media and motivation and practical but the more you give the world every little nuance of you the more likely you have a point of differentiation.
