How Social Media Insecurity Is Holding You Back and What to Do About It

You're insecure. You don't like the feeling of having 313 followers when someone in your office has 50,000. Social media doesn't work for you cuz you're not taking it serious for a million reasons. It's free. Yes, you can run ads, but everyone here knows you can post content, it's free, people see it. I'm like, "Chat GPT is better than you." My friends, this is happening. You're not in middle school anymore. We are now in code red. Anybody that is not making content every day on social media is disappearing, whether you like it or not. Now, I don't need you to make

video. I understand that a lot of people are insecure about making video. Not everyone can be so dramatically smart, handsome, and charismatic. Though, for everyone here who is scared to post videos, I'd like to just say one little side thing before I move on. You're not in middle school anymore. Johnny Pants 49 coming on your post saying you're ugly should not stop you from selling [__] houses. I understand you. I know that you should all be posting on Facebook, on Twitter, on Instagram, on Snapchat. LinkedIn is a [__] monster. This is extremely important. Here's why. I have spent, like I just told you, 20 years amassing

55 million followers, and you can post on TikTok today with zero followers on a new handle you make up called Janet in Atlanta. All right, Janet in Atlanta, I see you. And that post with zero followers that you created today, if you make a good piece of content around asparagus or golf or a home has the ability to get more views than me with 15 million followers on TikTok. This level of democracy should me off cuz I've worked very hard for 20 years to amass what I have, but there's no crying in baseball, and there's definitely no crying in real estate. And if that gentleman right

there stands up at John in Denver and it has zero followers, well, he would have got no views 5 years ago cuz you had no followers. Now you can set up new accounts with no followers and the first post could get hundreds of thousands of views. Many people are destined here, Gary, to start a new account on Tik Tok or YouTube shorts. It's going to happen after this event and the first video they make with no followers is going to get more views than the account they have with 5,000 followers. These platforms are gauging the content based on the merit of the content, not how many followers you have, and the algorithms are sending it to people that might have interest in it. I don't even look at following count anymore for

anything we do in our companies. Doesn't mean anything. It's views achieved organically. Social media doesn't work for you cuz you're not taking it serious for a million reasons. The amount of people that flew here or drove here and think of themselves as business winners that come up with unlimited excuses to why they're not creating unlimited content to drive sales and transactions in the most underpriced opportunity of marketing in the history of the world baffles my mind on the hypocrisy in this room. My friends, every media of advertising for the last 100 years costs money.

Social. There's people in here being like, "Oh, I'm really mad at Mark Zuckerberg. My Instagram's not getting as many views as it did 2 years ago." It's free. Yes, you can run ads, but everyone here knows you can post content, it's free, people see it. But I understand you when it comes to social media content because when it comes to business and content, I'm the most disciplined [__] on Earth. But when it comes to health and wellness, going to the gym every day and eating right and getting my protein right and not doing the chemicals, I am not.

Some of you are incredibly disciplined at the health and wellness, but you are not on this content. You were lacking discipline for many different reasons. One, that big game you talk about being one of the best real estate agents, you're just talking. You're not living. You love hearing yourself talking that you're going to build an empire, but you're not about that life. Two, you're not posting content because you're not educated about how to do it, and you've literally convinced yourself that you can't spend 20 hours of homework to get good at this, the thumbnail, the hook, the copy that it takes to actually get

views to sell homes. Three, and this is for a lot of you, and I want to get you out of this place so bad. I touched on it. You're insecure. You don't like the feeling of having 313 followers when someone in your office has 50,000. You don't like the feeling that you used to have 500 new followers a week, but for the last year you've slowed down. You don't realize that other platforms are getting more attention, and that Instagram has hit its point, which is why the supply and demand works. You're not curious, you're not educated, you're not strategic, and you're blaming China. On the record, this is very important. I need you to stick with me here.

China does not give a [__] about you. Your audacity is very high. My friends, this is a warfare of personal brand. Your reputation, if you don't like that term, is now everything. People knowing you exist is going to be the battleground for real estate agents of the next decade. Reputation and experience will continue to decline. Experience matters, but all the great things you know, AI is commoditizing in your face. It's commoditized now. Zoning, inspections, and everything you bring to the table in your interview when you're convincing me you're the right person, and you've been doing this for 32 years, and you're like, "I'll never make a mistake." I'm like, "ChatGPT is better than you."

My friends, this is happening. This is binary now. I've been yelling about this for 20 years, and you know it. We are now in code red. Anybody that is not making content every day on social media is disappearing, whether you like it or not. You think I'm happy that Substack came out? I had this [__] figured out 20 years ago when it was email and search. I'm not happy that social came along. I hate when new platforms come and I have to spend 400 hours of research to get good at it. I just don't know how to live in a fantasy world. So, my question to you is are you ready to wake up this Sunday morning?

Has this church sermon done good? Or are you just going to be hyped for a couple of minutes right now? Be like, "Yeah, I'm going to do it." And then next Thursday eat the [__] gummy bears. How many people here sell a physical item? Raise your hands. So, for everyone who just raised your hand, TikTok Shop and whatnot are very important cuz live shopping is here. I believe that attention is disproportionately the most important asset in the world. Money is printed every day without any logic, but attention is finite. I wish people understood, I don't love social media. I love customers attention so that I can do what I want to get done. And right now, the underpriced attention is

clearly in social. But, the tactics they must become unbelievably adaptable. I did not grow up being the social media guy. I was the direct mail, newspaper, Google AdWords, email marketing guy. Then I became the social media guy, and guess what? You and I will be sitting here in 10 years, and I'll be talking about AR, VR, some sort of new technology that you and I don't even know exists yet. Friends, listen to me. I'm going to say it slow. We have another 5 to 7 years, maybe more, maybe less. This is my guess. Of the golden era of attention arbitrage for free. We have 5 to 7 more years of the golden era of attention arbitrage for free.