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So, we have the new iPhones, the 18 Pro and Pro Max, and there are a few color options worth looking at. In this first video, I want to review the 18 Pro. And in the next video-18 Pro Max. So subscribe to see both. I don't remember Apple previously releasing Pro models that weren't released simultaneously. But we live in a time when the availability of some components is somewhat limited, which is why they implemented this phased release. So, first we get the Pro, then the Pro Max, then the foldable Duo, and then the regular phone. In short, it's a delayed release to cope with rising costs and component availability, or so it seems. So we get high-margin products first. This is already included in the price of these models. It's easier
to put this in the Pro model, hoping that prices will drop when you finally release the non-Pro version, making it more competitive, which is what people are used to with a more typical cost increase. Duo is a really interesting model, let's be honest. This is something I get asked on the street, but this model has some improvements, and probably the hottest topic is the variable aperture, the real aperture. This is not the first phone with such a feature, mechanically adjustable aperture, physical aperture, let's add that here. But now it is, and it will be interesting. This one is silver, this one is black. Black would probably be my
choice because I'm most likely to put a thin case on it. By the way, we already have thin cases ready. For this generation, we added MagSafe, seamlessly integrated without changing the overall fit, build quality, and feel. Look how elegant it looks. Enjoy seamless interaction with MagSafe accessories, available in a variety of colors and now on sale. And you know what? In this generation, the thinnest case makes even more sense, as these devices are heavier than ever. Because what did they do? They increased the battery. Everyone wants a bigger battery. Let me move on to them. If you want a lightweight case, check the description, the link will be there.
You can order it right now if you watch this video. Good. Apple's unboxing experience, we know about it. We know what Incredibly simple and minimalistic, and that's intentional. And it seems like with each generation, there are fewer things in the box than before. The first thing I notice here about the silver model: there is no longer a two-tone design, everything is solid silver. Yes, we still have glass, but it is matched to the color of the device's body. I even like it. I don't know if most people like it. It's a bit like Back to the Future, a DeLorean, or, more controversially, a Cybertruck. There is no more orange, also
worth mentioning. I don't mind this silver color. Okay. Also included is a regular braided Type-C cable, pretty standard. And I also notice one sheet of paper. That's interesting because I was looking at a few other unboxings and I saw it printed right here, like this. You no longer need a physical SIM card. So, you no longer have a tool to remove the SIM card. It's also interesting because here in Canada they supported both options until recently. It seems we have now moved exclusively to eSIM. That's all. This is the easiest unboxing that can be done. So, this issue was sponsored by Cape. This is a mobile operator built from the ground up with a focus on privacy. And they do this in several different
ways. One of them is related to the so- called IMZI-an identification number that is tied to your SIM card. It's like a fingerprint that allows carriers, advertisers, and attackers to track your device. They offer a rotation that can change your IMZI every 24 hours. So, instead of constantly being " Lewis' phone" on the network, you can look like a new subscriber every day. They also have secondary numbers, so you can get two additional real, non-VoIP numbers, they're included in your plan, and you can use them for anything from shopping on marketplaces to two-factor authentication. This way, you don't have to give out your real phone number to strangers, and you can use one of these additional ones instead. And the last thing they
talk about is metadata, because when you connect to the network and start using your phone, like everyone else, you start generating data. And most operators keep them for a very long time. With Cape, your metadata is automatically deleted after just 24 hours. They don't want to store this data, and you don't want it stored anywhere either. They use every possible measure to limit or minimize the amount of data that is generated, stored, or can track you in the long term. So, if you sign up this year, you can lock in the early adopter price and have the discount forever. And if you use the code unbox 33, you will get a 33% discount for the first 6 months. All details, including links, will be in the description.
Be sure to check out Cape. Why do I feel like they'll just remove the cable somewhere? There will only be a phone in the box. So, done. Does it stand on its own? He really stands. No. Break down the variable aperture. Why do n't we just break out the variable aperture? It's a little heavier in the front. You have to be very careful to make it stand on its own. Although it doesn't matter. Oh, look at the black one. Dark black version here. Midnight, whatever you call it, and again, matched by color. So, the only monotonous look. I think this is a pretty popular trend right now. It will likely leave fingerprints on it. Just like black on the MacBook, but it will be a
popular choice depending on the case you choose, and if with a transparent one where the frame is visible, then it is just flawless. The previous generation. And integrated. More thoughtful. A great upgrade because I'll end up using it, I'd go with the black one for the most understated and cohesive look, but I'm also interested in the burgundy one because it'll be the flagship color. This is the color that says, "I have a new iPhone. I have an 18 Pro or Pro Max." The burgundy color will scream about it. So, going through the setup process, we have an action button, just like in previous generations, where we can customize
the behavior of this special button. Another thing I notice is the reduced Dynamic Island. So, it is smaller when not in use, but can actually display more information when in use. So you can track multiple things at once up there. Siri should now be a serious player, on par with the best. I don't know about this, but they've taken a big step towards AI. They said the word "AI" much more often than in the past. Your typical AI functionality, but with a bit deeper access as it has access to your personal data on your phone. It knows more about you, and of course Apple will tell you that this is the right
place for it because they are constantly protecting your privacy. This is where you should communicate with artificial intelligence. Of course, you can also just download your favorite AI, or even multiple AIs. Use them all. It's an iPhone, do whatever you want. Cameras are clearly something Apple is trying to push with this new device, hinting at a significant improvement. As they become the primary cameras for people-they don't have additional cameras, they use these for everything-the appearance of real camera features here, I think, makes sense. We are already moving in this direction: multi-lens systems, larger sensors, larger apertures, and now a four-stop variable aperture. And I'll just try to show the
maximum change. So, here is F 1.48. And I mean, yes, you can see it on the ceiling. See what a blur we have on the ceiling? This will also affect the appearance of the light, such as whether any lights will turn into little stars when they hit out of focus areas. This is not at all as big as F 1.4 would look on a full-frame camera. Because the principle of depth of field is much more complex than just the aperture value. We won't go into this in the video, but don't expect to see incredibly shallow depth of field, but understand that you may have more or less detail and, of course, a little better separation of the subject from the background. Here's an example where the aperture is F4 and the shutter speed is 1/60, so the motion blur should
be just right, and Mo waves his hand to show you the desired blur. That's it. Hell, I mean, the camera looks pretty cool, anyway. 4K 30 frames, shutter speed 1/60, and we use F4. And Will looks at me as if to say, "Don't keep holding that camera and pointing it at me." And it doesn't show me motion blur at all. He just smiles. Oh, motion blur. He no longer has the speed for motion blur. It struggles a bit with the automatic white balance in our room. The picture becomes a little pink. But, to be fair, we have variable lighting here.
30, 160, and we're using F4 here. I like it, dude. I like having these manual settings. Well, that's it. Maybe I'm biased because we shoot video, I use cameras all the time, but it's nice to see features like this in a mass product like the iPhone, it makes people think about aperture. I'm trying to teach my oldest son how to work with cameras a little bit because he wants to make movies and stuff, because of course he wants to. I wanted to do that too when I was his age. Aperture, shutter speed-it all matters. And he's like, "What do you mean? I can't just point and click record?" Okay, I'm exaggerating. He knows it's important, but being able to bring it to the average user through the iPhone, which people can experiment with without
spending money on a separate device because they're buying an iPhone anyway, is eye-opening to what imaging looks like and teaches something with these tools. And now we have a variable aperture. So I think that's pretty good. But otherwise, the camera just looks great. The video looks great. Mo agreed to participate in our She lost you for a moment. Caught again. Sport! He's doing an action shot right here. How clever he is. I barely managed to take it off. This, this is really an action shot. Let's be honest. Do you see a skateboard there? You're thinking, "What is this guy actually doing right now?" Although the camera has already started to warm up to this
little one. I will tell you this for sure. The phone is like a giant radiator with this evaporation chamber, so it feels warm to the touch, but that's how the device cools down. It dissipates heat so you can maintain performance. We're finally charging at competitive speeds of over 50W, so that's another bonus. And we have bigger batteries once we charge them, or better battery life due to chip efficiency. Let's listen to the speaker. They sound almost the same. I try, but they sound practically the same. I don't think there have been any big changes there. Wait a second. Has the location of the Apple logo changed, or am I going crazy? I compare them.He shifted. 100%, it shifted. And it
always seemed to me that he was strangely low. 100%, it shifted. I always thought that was a little low, man. I'm telling you right now. In the previous generation, I thought it was too low. They centered it to this section, instead of trying to, I don't know, use a more intuitive approach, like placing it closer to the center in terms of the height of the phone itself. I was too fixated on it, but they moved it, and was uncomfortable with the previous location. Like, man, that's too low. They made it asymmetrical. The bottom part of the type is now larger than the top. One must imagine that this was a subject of serious thought within the company.
They must have been racking their brains over this for a long time. Moe, do you want to come over, or Will? Do any of you want to take on this and try to do this reframe? Okay, I guess we 'll see if Apple's AI has gotten better or if Siri is still Siri. Tap, brush, or circle what you want to delete. Pinch to zoom. Let's get rid of this. Let's get rid of that. Let's even get rid of this. Cleaning your photo. It seems like it's finally starting to work. Okay, not bad. In addition, it seems to show an example of what exactly will be expanded, which is
logical. Apparently, it was more difficult. So, you're not expanding this way, you're expanding this way. It's easier. But still, your photo was enlarged. Tap to see the original. It's pretty cool-just keep touching, you know? It's almost like magic. Interestingly, he realized that there was a shadow there, even though Reframing. Can I apply all the effects to one photo? Tap and drag to adjust the perspective. Use two fingers to pan and zoom. Of course. I imagine this is technology from their Vision Pro developments.
Let's try reframing with this little one. It does this little blur effect on the side. That's enough, that's pretty cool. You can see here, I'm moving the image where the little one used to close the phone, and now this phone box is open. What happens if I click " reframe"? Will he try to fill this void generatively? It shows a small loading bar so you can see roughly how long you'll have to wait for any selected effect. Oh wow, he really fills in the blanks when he reframes the original photo. Tap to see the original. I still have a hard time understanding when I would even use such a feature. Maybe this is a funny photo for expansion. I don't know, it seems to add a lot of free space to the picture. How was it in the original? Oh
my god, you can barely see part of the cart. This is exactly what this cart looks like. This is just madness. So how does it do it? Does it just know this based on this bit of information? Well, there's a little more texture here. It becomes a little smoother on top. It looks like dried water or some cracks in the concrete. And then it gets a little smoother on top. Whatever, it doesn't matter. Somehow it generated a cart that was there, but not in the original photo. Only a little bit of the leg was visible. Whether they collect more information but only show it to me, I don't know. I really don't understand how they do it. Pretty
good. You see, here it has bent the table a little to remove the outlet and the wire. Here is the socket and cable. Let's just get rid of this. Let's reframe it so that this doesn't happen at all Re-framing your photo. Who does this? Why are you doing this? But you can see AI. Look at AI. He changed Sony, the board. He moved her. He reframed it. He did what he promised. Hey Siri, what is the nutritional value of this image? Well, not an image.
Okay, it wants me to send this to the chat. Let's send it. Let's see. Look at this. Well, we got the information. So I don't understand. I thought Siri was using Gemini. Perhaps Siri uses both chat and Gemini. There's a new Siri, as you can see here. It looks updated, with that glass effect. No conversations, and when I try to start it says Siri AI is unavailable. What is going on here? Okay, ignore everything I said, because we just didn't have Siri AI. We just joined the waiting list. I have to say, it's pretty ridiculous that I have to join in on this. I bought a new phone. You are promoting the new Siri AI. Why do I have to be on a waiting list?
It seems my segment failed.
