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How do you start this business and do these things when it's just you and you have no money to hire people to work with you? Social media. It's the greatest opportunity to humans ever. There's a woman I've recently come across who either sells bread, cookies, pickles, and cupcakes. I just can't remember. I apologize, audience. But she literally saw my content, she said, "Fuck it, I'll just start posting about it." And long story short, just by posting on Instagram and TikTok, 2 years later, she makes $750,000 a year take-home baking her [__] thing and shipping it to people around the country, and she's
a pig in [__] happy, and it's changed her life. Right. She is not the enigma. She is the preview of what everything is going to happen. I've been thinking about writing a new book called The Individual Empire. The concept of the book is we're in a place now between social, live shopping, YouTube, streaming, Twitch and Kick and all that. I'm sure you see the young comics and all that, Drewski, right? All these different pieces. We're dangerously close to where everybody in a decade can make a living around things that they love, are interested in, talking about Star Trek, talking about old video games, talking about rock bands of the '70s, and being able to sell merch, being able to get brand sponsorship, and you are
one TikTok post away from your life changing, and that is happening at scale to people every day, brother. Right. You had a [__] book suggesting, yeah. You had to go into play There are people whose lives changed from one silly video. Yeah, exactly. You know Yeah, didn't have to go to a club, didn't have to get hired by anybody, no gatekeepers. had a stamp card, brother. You get it. This is the part that's lost. People don't get it. There used to be gatekeepers. You're good enough to be on TV. You're good enough to be on this stage. Now it's just you and the market. That's right. So, I know. I think we're living in
the greatest era of opportunity. So, the answer is how do you do it? It's social media. I think it starts with passion. I don't think you can work the 10 hours a day or while you have a full-time job Mhm. when you get home after a long day, how are you possibly going to muster up the energy from 7:00 p.m. to midnight to work on something unless whatever you're doing is something you like? Yeah. So, like if you like puzz- I'll give you I'm just going to keep going with what I know to be true, which I think may spark some ideas for people. Puzzles.
Mhm. You know what I'm talking about, brother? Puzzles. Jigsaw puzzles. Yeah. There's people like making doing those. Yeah. Filming yourself putting together a jigsaw puzzle. If that's actually what you want to do over a beer and watching Love Island in the background, Yeah. filming yourself and posting clips of that on Tik Tok, Uh-huh. genuinely actually, if you got a little something, if you got consistency and perseverance, if you learn a little something, Yeah. literally leads to if you do it consistently for 2 years, leads to you being on the other side, at bare minimum, brother, getting $5,000 a year in brand deals
from jigsaw puzzle companies that gives you $5,000 more than you had before. That's right. Yeah. That's worst-case [snorts] if you're consistent for 2 years. Yeah. Best-case, you quit your job you hate Mhm. and you are Jigsaw Jane and you make 180K a year for Jigsaw Jane t-shirts, That's right. 50,000 in brand deals from the five biggest jigsaw companies, a $10,000 appearance at Jigsaw Con. That's right. This is real.
Yeah. And I know You know what's funny? I was saying this [__] in '08, '09, '010 and people laughed at me. All of you know what I just said is real. That's right. It's real. Is it getting more crowded? Yes. You know what? Everybody This is so funny. This is the greatest opportunity in human history and what do humans do? They're like, "Gary, but there's everybody else is doing it, too." I'm like, "No [__] Sherlock." But that's why and is an opportunity Yeah. And that's why notice the examples I gave, jigsaw. You got to go niche-er and niche-er.
Right. Jigsaw and a beer where you like Notice what I'm about to do. You both like You like to do jigsaw, but you're also a microbrew connoisseur, and you know microbrews. Mhm. So now what's your point of differentiation? You're doing the jigsaw, you're making your content, but you're also real quick, let me tell you about this Rogue IPA. Yeah, yeah, yeah. And all of a sudden it's the beer part that took off. Right. And that's where you're making your money, not the jigsaw, or both, or you're the only beer jigsaw person.
Yeah. Your niche is you. Right. Like I'm a Jets fan root beer garage sale Like all the things you know? Yeah. There's other people that talk about business and opportunity and social media and motivation and practical But the more you give the world every little nuance of you, Yeah. the more likely you have a point of differentiation. Mhm. What's cool about it is that it's everything you've said today comes from uh a passion and a love. It's all comes from whether you're dealing with kids, or whether you're dealing with building these companies, or dealing with your parents, or 100%.
All of these things, they're not fake things. They're not looking at the market and saying, "What would possibly make a lot of money that I can kind of exploit and then show up and try and sell something that you're not into." That's right. Or sell something that I think people are buying. Yeah. People chased crypto. People chased real estate. People chased cannabis. Yeah. People chasing AI right now. Right. They're not passionate about those things. They think the money's there. Right. And I just I don't know, maybe this is why I was an F student. Like I was a real bad student.
Yeah. bad. Yeah, we get Yeah, like two My class rank was 243 out of 251. There was like eight people worse than me at North Hunterdon High School in New Jersey. Um I just don't know how to do things if I don't like them. Mhm. And so like I failed school my whole life. I literally can't hang a picture on the wall. Right. But I can build empires. Yeah. And I think I believe that's true for everyone. Meaning not everyone is a good entrepreneur and a good business person. I get that.
Yeah. But if you understand what you're good Yeah. or what more importantly more Mhm. what you like and then please hopefully you're good at it cuz then it's instant. Or if not, you can get good at it. Right. I think there's something there.
