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Okay, I need to talk to you, nothing serious, don't worry, but I'm going through a period of self-reflection and I needed to talk to someone about it. Sorry, it just happened to be you. Well, you ca n't answer me directly , of course, because right now I'm talking to my camera and that's all. But I will read your comments carefully. Another video that wasn't on the schedule. I shot two videos before starting this one. Video that I stopped filming mid-way through. For what? Because I have a lot of things on my mind. I'm thinking about lots of things. And to be completely honest with you, I'm kind of searching for meaning. It's easy to show when everything is going well. So, rest assured, everything is fine
in my head. in my head, but currently, I'm in a period where I'm kind of looking for my place on YouTube. That is to say, I was actually splitting my time between putting energy into big productions that are currently being made, you see Mister Beast and so on. And at the same time, it doesn't really speak to me because what I like is being connected with you, exchanging ideas with you on much simpler topics. Because for me, YouTube is first and foremost about that, it's a connection between you and me, and when we watch a YouTube video, we watch the video primarily for the YouTuber and not necessarily for the concept, but you have to know how to evolve. That's what I've been doing for over 10-12 years and
today I actually have energy, I have resources, I have time and I'm testing lots of things to figure out where I should put that time. What do you want to see on YouTube? What do you expect from me? Actually, that's more the question I should be asking you. What do you expect from me? I've filmed several videos recently, so you'll see them in the coming weeks with bigger concepts and more fun videos. And so, I'm eager to hear your feedback. But I thought it was important to make this video just now to show you that the job of a YouTuber is not always about knowing what you're doing, it's also in the same vein as an entrepreneur. We need to try things out. I was checking if it was raining because I'm on my bike, but it's fine. And when I look back on
this year, in fact, I've had a much more entrepreneurial role this year than my content creator role. I'm going to put the microphone there. I think you'll get better sound or maybe it won't change anything, but as you know, I launched my range of Inch Nutrition food supplements in Carrefour supermarkets. These are what we call GMS. Carrefour Auchamp, large stores, supermarkets. Just a side note, I'm talking to you, I don't have any plans, okay? I'm just talking to you freestyle, with whatever's in my head. So at any moment it goes off in all directions, but that's how I want to talk to you today. First and foremost, that's it. So.
Drink water. And in order for this launch in supermarkets to work, I had to focus my communication much more on the range of food supplements, that is to say, make entrepreneurial videos around the range, show you my factory and I do a lot of reels on my Instagram account Inch Nutrition and on my TikTok account Inch Nutrition reel in which I answer questions to highlight my range of food supplements, the way, creatine, collagen. If you haven't tried my range of protein bars and other food supplements yet, I'll put a link in the description. Go and try it. In any case, we are very happy.
Sorry, message from Juju, I love you very much, my priorities are still Juju's. To my wife. So this year, yeah, if I take stock, I put a lot of energy into communication to promote my brand. Incidentally, we also got married with Justine in May 2025 and I tested lots of concepts. So, I'm also in the process of surrounding myself with a small team to help me think about concepts, maybe work on them more. I have something great coming out soon. I have four subscribers who did 100 push-ups every day for 30 days and so throughout this video, throughout this entire month of training, they will share their physical transformation. Anyway, I wo n't spoil it for you, you'll see the video she'll release, it's being edited. So what happened this year
? I moved to the Basque Country, I got married, I ran a marathon, we launched a nutrition chain in supermarkets. This year, I also did I don't know how many ox in real life. In truth, it was a pretty good year, let's not pretend otherwise. In terms of accomplishment, it was great. So there are plenty of positives in this year, but naturally when you are a content creator, you tend to focus on what's wrong. I had a great series back then where I was testing out jobs or sports. Perhaps I should make more videos immersing myself in different activities. I know these are videos that you liked, but it's true that I've made so many videos like this, I just need to find the desire and motivation to make them again. Because above all, whatever
your advice, if I do something, I have to want to do it. Knowing that, as you know, I put a lot of energy into vertical format, shorts, reels, and TikToks every day. I put a lot of time into this and so it's time that I can't necessarily devote to the classic horizontal format of YouTube. At first, when I started with social media, it was easy. All you had to do was focus on the horizontal format on YouTube, post small photos on Insta and that was it. Except that today, you have to do the horizontal YouTube format, you have to do TikToks, you have to do reals, you have to do stories, you have to do tweets, you have to do messages in the WhatsApp channel, you have to do snaps.
Mind you, I'm not complaining, I'm very happy in my job. But I also show you that the life of a YouTuber is about questioning and self-doubt. And when you do this job as a YouTuber content creator, if there are people who watch the video, they will know that questioning yourself is both the worst and the best thing. Self-questioning is a daily occurrence for a YouTuber. Naturally, when you make several videos in a row and it works well in terms of stats, you're happy. But at some point, we get exhausted, it works less than before, so we question ourselves, we try to find new concepts and so on. That's why I'm reiterating my question today. What do you expect from me? Even though I know deep down that the
answer lies with me, I will take the time to read your comments. I know there are many silent subscribers who watch the video and don't often comment on videos, but now I'm appealing to you. Don't hesitate to use paving stones. For this video, I'm really going to do a simple edit because I'm really passionate about YouTube and content creation. But I like knowing where I'm going. And today, to be honest with you, I'm having a little trouble knowing where I'm going, where I'm putting my energy. So, everything is working, everything is open, the company is doing very well, I am happy in my relationship, I earn a very good living. Physically, I'm in top shape at 33, soon to be 34. I
'm in a good place mentally, everything is going well. But every 6 months there is a kind of reassessment and here we are. I don't usually share them with you, I tend to think on my own, but I thought that some of you often take me for a machine, for someone who has no feelings. So, I thought it would be interesting to share this question with you. Especially since I know very well that there are many fellow YouTubers who will watch the video, I say hello to them and they will know exactly what situation I am in today. The hardest part is that, at the same time, the field of possibilities is infinite. I could very well say, "Okay, I'm going to travel the world and vlog everything." It turns out that's what I should be doing, especially since
Juju has wanted to do it for so long, even though there's a part of me that's very much a homebody. Plus, without spoiling anything for you, there are some really great projects coming out of 2026, outside of YouTube. I won't spoil it for you, but it could also be sharing more of this entrepreneurial side with you: launching businesses, launching projects. You loved my video where I showed you my protein factory, except unfortunately, it's not possible to open protein factories every week. Otherwise, I would only make videos about that, but no, this year I released a book, " Tibo Inshape Behind the Light." You want to buy it, order it, it's available everywhere. It retraces my 10
years spent on YouTube. And if I want to be able to write a second book in 10 years, the story is built now. So I really need to find some meaning in it. And at the same time, I know that meaning. I know why you follow me. It's for sports, bodybuilding, fitness, getting in shape. I'm really clear about that, I'm aware of it. That's why all my future business projects will revolve around sport, fitness, and bodybuilding. I won't say too much, try to guess. We even asked ourselves that question. We have magazines in the Netherlands where Juju and I are having a great time. The region is magnificent. But as a result, we're a little bit different from other YouTubers. It could be nice to do more featuring, featuring, featuring. It
might be nice to do more collaboration. There are plenty that I like. There are plenty that I don't like either. I [__] on them. [laughs] I'm joking, I'm not joking. But you get the idea? No. Actually, there are plenty that I like. And it could be nice to do a series where I make more videos with several people in a group rather than alone because doing it alone inevitably has a limitation. So I was even thinking of taking several people and making group videos a little more regularly. Making videos on your own is great, but it's also a bit more of a hassle to be able to transport yourself with you, right? I'm really speaking to you in my own words. It's more stimulating. It's a reality to make videos with multiple people. Perhaps the
guiding principle lies there. It worked well when I made videos about discovering different jobs and discovering different sports. I was all alone but I was in a group, I was with other people. It's true that more recently, I've been so focused on brand communication that I've had more time to work on horizontal content. So, I started making videos on my own. It's fun for a while, that's for sure. But now, I think I'm actually reaching a turning point because above all, you have to keep in mind that the YouTuber has to have fun so that you can enjoy it too. If you see me bored in a video, it's not going to captivate you. Unless there is an educational dimension to the video, and in that case, there is a link to
making the video on your own. And I've been making YouTube videos for over 10 years, 12 years in fact. So I'm not going to talk to you again about my assault. Okay, we've covered everything. I'm not going to find a new Miss in shape because I don't think Juju will be very happy. [laughs] How do you build up your pecs and biceps? Is that triceps? I've done 100s and 1000s. So maybe I need to take a fun weight training turn, maybe with people and so on around fitness. Today's video is not about burnout, it's not about a rant, it's simply about a desire for evolution, a quest for meaning. What I'm telling you today, I could have done
live on Twitch, but today my community is still more with you on YouTube. If I had to put a word on what I'm thinking right now, it's a feeling of going around in circles. Everything is fine in my life as I told you, but something is missing. And it's funny because what I'm currently experiencing, you can also experience in your job, in your daily life. You can have a life where everything is fine, everything is open, but something is still missing. Especially since I started making videos, as you know, when I was 20 years old, and I'm over 30 now. So desires change, things evolve, we are no longer the same. Furthermore, I don't understand why there are so many content creators who delete videos from when they started on YouTube. I
personally left everything behind. I think it's a shame to remove them because they really show the evolution and especially show where we come from. And personally, I don't just want to entertain, I really want to contribute something substantial. And when I see you in the street, in particular, I feel it immediately. It's thanks to you, Thbo, that I started playing sports. Thanks to you Thbo, I lost 30 kg. Thanks to you, I started weight training. Thanks to you, I have more confidence in myself. So, I know perfectly well that my role is there. It is about helping you physically evolve so that you feel good in your body and in your mind. I believe I am on earth to help and motivate you to do sports. That's why, ultimately, the
round-the-world trip, as I was talking about earlier, is it the right direction to take? Maybe for me personally, yes, but for YouTube videos, I don't know. Where I can tour gyms around the world. That's something I can do right now. There's a saying, there's a trick. After the original gyms in the world, there are not 15,000 of them, there are about 10 or 15. I've already made a video about it, but why not again? And it's true that lately, I've had a lot of positive feedback on the video about mourning when my grandfather passed away. I made a video to talk to you a little bit about my vision of grief, how I was experiencing it, and I think you saw me in a new light somewhere, a slightly more
sensitive version of Tibo In Shape because yes, I am rather a robot in my job but I can also have a certain form of sensitivity. After me, when things aren't going well, what do I do? I play sports. It's simple. Afterwards, strangely enough, everything gets better. So now, I feel like we're at the beginning of a new chapter. It's happened to me before, but as I was saying, I never made a YouTube video about it. The channel has 27 million subscribers. So yes, there are a lot of foreigners. That's why I'm now putting the translation of this video in all languages because there are people from all over. But I know deep down, I want to work, I want to produce stylish videos, but where to go? In which direction? As you know,
I love to work, I love to work. If you make me work from 6am to 11pm, I'm OK with that. As long as there's a little weight training session in the middle, I'm happy. And through this video, I also want to normalize, in quotation marks, this quest for meaning. It's an emotion we all feel at some point in our lives, and for me, it's happening right now. Perhaps this has already happened to you, I'll let you explain it to me in the comments too. But I think it's something that happens to all old YouTubers, in quotes, because once you've told your whole life story, there's nothing left to tell, so you have to create something, concepts, interview other people. I also had a really interesting arc where I interviewed other
people about their life journeys. Perhaps I should do that, but more from a sporting perspective. Lately, for example, I wo n't spoil the video for you, but I had a lot of fun making videos again with friends from the fit game. So, perhaps it would involve more collaboration with colleagues who share the world of fitness. In any case, I want to open a new chapter, a chapter that makes sense to me and therefore to you too. I'm taking this opportunity because I don't take enough time to tell you, but thank you for following me. Thank you for following me for so many years. For some of you, we grew up together. Will we die together? I prefer not to talk about it, I do n't want to know. But if this chain works, it's for two reasons. One because I work to create
content for this channel. And because you are here. Because no matter how good the videos I make, if you're not there to watch them, well, it doesn't work. It's a team effort. And thank you also warmly for the launch of the range of food supplements, the protein shake, creatine, protein way, collagen and all the other products. It's truly a childhood dream of mine to create my own line of food supplements and sell them in supermarkets. And there you have it, that's the case. So it's really cool, we did it with all the teams of course who will certainly see this video. Thanks also to them because they also do a fantastic job. I 'm not alone on the team. These people will recognize themselves. We also have the sports app which works very well at Ipu with all the
sports programs to do at home in the gym. So if you're looking for a sports program, here it is, download the app, the subscription costs €4 per month. That's the price of a McFlurry. I have been fortunate to have many accomplishments in my life and as I was saying earlier, I am goal-oriented. I'm being motivated a little bit by carrots. Reaching 100 million subscribers is done. Being the number 1 YouTuber in France is done. I've run a marathon. Climbing Mont Blanc is done. Creating a range of food supplements and selling them in supermarkets has been done. What remains? What happens next? Create gyms throughout France. Maybe.
Maybe. Yeah. But that limits it; it's more about the entrepreneurial aspect. I also need to find ways to reinvent myself in terms of content creation. I think I've told you guys everything. I told you exactly how I felt at that moment. Everything is going well in my life, but we are at the dawn of a new chapter that needs to be written. Thank you to the three people who listened to me until the end of this video. It's not the most interesting, but there you go, I wanted to talk to you.
