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I'm Mit Kevin, and in this video we'll be reacting to Alex Hormozi's clips. We'll go through them and update them for the AI era and from my perspective. I'm Kevin Mit. I run a business with a turnover of over 9 figures. No bank debt, a jet pilot, and Data 7. Let's get straight to the point. I told you to build the tallest tower you could in 10 seconds. Here's how you could do it. Time. Imagine I told you to build the tallest building you could in 10 days. You would probably say, " You know what? I could find a few more boxes, and I probably wouldn't build like this, because how shaky is that?" So, I would
build it in pieces from the beginning, using more durable bricks from day one. And I would keep adding, adding, and adding. And when 10 days came, I could be five stories tall. The fastest way to reach that height is to build it the same way I did before. But if I then said, "I need you to build something 10 stories tall," you would never get there. And it happens that people get stuck and can't add another level on top. And that's because you built it wrong from the start. Sometimes the fastest way to 10 million is to go back to zero and build everything right from the beginning, because that's.
Yeah, I don't agree with that, because that's not how people work. Look, I'm not here to just disagree, but to make it clear. People don't function like that. First, with artificial intelligence today, you could get a much better foundation from a legal perspective, regarding employment agreements, supplier contracts, and insurance for any business you create. You could get a much better base today with the help of artificial intelligence than ever before. You would have to hire a bunch of accountants, lawyers, and insurance experts to do what AI can give you at a basic level today, and it's fantastic. But the reality is this.
People don't work on the principle of "okay, let's move very slowly and build everything methodically and perfectly right away," because usually then people think about their ideas for years and end up not building anything. People act differently than Lego pieces. People act through practice, making mistakes and, yes, sometimes failing. But as long as you're alive, that brick tower doesn't actually fall, because each failure is just a slightly different colored Lego brick. This is part of your foundation. I have failed many times before, and I don't regret any of them. In fact, I would say that the vast majority of successful people look back on their failures and say, " This failure is the reason I'm here."
This failure was inevitable because it told me not just "don't do this," but "do less of this and more of something else," right? First, it teaches you, hey, let's not make those mistakes in the future in other things. Let me give you an example. I started this construction business in 2017 as an addition to an already successful real estate business that I had been growing for seven years before that. And I thought, "Oh, okay. Well, if I.oh, I'm playing Hormoz again. If I add construction services and become a licensed contractor-and we became a licensed contractor as a company-then by including
those services when listing the property, I could make life much easier for clients. I could just sit down and say, "Hey, you know, why don't we do some renovations on the house before we sell it? Oh, by the way, we're also contractors. No money? No problem. We're also lenders, and we'll provide a loan on this property." And while that was great, we also realized that when you work in construction for other people, you work with a very different margin than in real estate, where the margins are very high. Let me explain. Real estate agent services are extremely high margin. This is about 90% of the profit. A licensed contract for someone else's benefit is a very low margin. You have 30% if you're lucky
. This is very good. This is a great contractor who has built a great business. But most contractors have margins closer to zero. When you work "for nothing", only paying your salary, that's all you have left at the end of the period. I stopped doing that. And it taught me: wow, I really like hiring contractors-that HVAC guy, electrician, painter, or flooring specialist when I need them. And if I don't want to work with them anymore -no problem. They are not in the state. I don't fund their pension. I don't need to call them anymore. If I do n't like their work anymore, I call someone else. And now, instead of having one electrician on staff who I'm responsible for, who I have to train, and if he makes a
mistake, it hits my income, I have a choice of electricians who I can call when I need them. I don't need to pay them to sit around and wait for work. Instead, they take full responsibility. If they make a mistake, they are responsible. I am not responsible. You see, it was a lesson for me: "Wow, now I can build this real estate business based on that failure, that lesson that I learned." It takes away the temptation to ever do it again, which I think is an example of how to actually build a business on failure.
I would never want to go back and erase all my failures because they are what made me the financially conservative person I am today. This is not about politics. And when new ideas come up, I can use my failures and previous experiences to say, "Hmm, we're not going to move in that direction." We will go in this direction. So I somewhat disagree with this idea of Hormozi. I think this Hormozi idea is more like a "Join us and we'll fix you" proposition, although maybe they can, and maybe I'm broken too, but let's move on to the next one. When I was single, I ended up eating at Chipotle over 500 times, and I only found out about it from my accountant when he was reviewing my financial statements and asked if it was a mistake
. Have you eaten at Chipotle 500 times? And I said, "Well, that's lunch and dinner 10 times a week." Yes, that's quite logical. I like Chipotle because I could get 100g of protein in one meal. When I was trying to consume as many calories as possible, I would grab two tortillas that were free. Each of them had 400 calories. I took a bag of chips, and that's 700 calories. And then he would take a bowl with a double portion of rice, a double portion of beans, a double portion of meat, which meant a double portion. I took half chicken and half steak because I got one and a half servings each time. And then he said, " Actually, you know what? Make a double batch." And they added another half of
this and another half of that. And when they do, they usually put 3/4 of each part. So in the end it was like a triple portion of meat. And then I had pico, lettuce, and sour cream. And I did that every day. And all because it was cheaper than buying groceries. So I did it this way, and it saved me. This is actually brilliant psychology. I do that too. Even if you take a portion with one meat, you decide: "Oh yeah, by the way, I'll add this." It always turns out that you take more. He is 100% right about this. Great strategy. Works with anything. You want a sandwich at Publix, ask for it to be made with one meat, and then, "You know what, I changed my mind, I actually want to add more meat." You're willing to pay for it, but
in the end you're a little ahead. If you immediately say "double meat," they seem to think, "Okay, the first portion should be smaller because you have to fit another one of the same size." They think you're taking a regular portion. They put a full spoon. And then you say, "Oh, can I have another one?" Well, that's going to be a big sandwich. I agree with this. I'm a big Chipotle fan. Well, not necessarily promotions, although the margin there is three times higher than at the Cheesecake Factory, but I have to admit: burritos, chicken-there are both calories and protein.
Certainly. In fact, I think it's a life hack to order a burrito bowl and then get as much extra chicken as they'll sell, because each $5.45 serving of chicken contains about 40 grams of protein This is simply incredible. Extra chicken at Chipotle is protein. This is the chicken version. And the chicken version, oh, I'm correcting myself, 32 grams of protein for 180 calories. That's pretty impressive for such a small portion. A long time ago, I drove my supercar to a gas station, started filling up, and a guy came up and asked, "Hey, do you want a free perfume sample?" I replied, "Yes, of course."
He splashed it on my wrist. He asked if I wanted to buy a bottle. I said, " No, but you know what?" "I'll give you 20 bucks just for trying, to support entrepreneurship." And he says: "Class." "Do you have 20 bucks in cash?" And I replied : "No, but I have a card." And he's like, " Okay, fine, let me go get the card terminal." So, I'm standing there, gas is being filled, and I see him just standing there while another guy is vaping something to a group of people. He doesn't say anything for minutes. It clicked for me. And I'm like: " Okay, take it." Put it back. "Get in the car." He sees me and is like, "Wow, wow, wow, bro. Bro, bro. I'm starting to leave. He's like, "Hey, dude. I'm already going to do it." And so I said, "Listen, man. I drive
this car because I sold it the way you sell it. I understand everything. So let me give you some advice if you want to take it. First: as soon as a client says they will give you money, shut up." Second: whenever someone offers you money, always have a way to accept it. Third: if you have a closed deal and someone else approaches, tell the person approaching to wait because you have a deal on the table. You made all three mistakes. This will teach you much more than my 20 bucks could have given me. Yes. Absolutely agree. This is fantastic advice, by the way When you've succeeded and closed the deal- shut up and let the other person sign.
I can't tell you how many times, and I've seen it on both sides, where sellers, even in real estate, present a contract and the seller is like, "Okay, I'm in Sign me up." At this point, the meeting is over. They made a commitment. They made a decision. The next answer that should be given is: " That's it. Nothing more." People make the mistake all the time: okay. Yes, that's great. This is great. Here, let me prepare the documents for you. What do you mean, you don't have your documents ready yet? They should be ready if you're here to close the deal. Or here's another one. Okay. Yes. I take out the papers. Yes. And by the way, you know, next week I was thinking of holding the first open house, and what happens then? Wait, wait, wait, wait, wait. I don't want
to hold an open house. Do you think strangers should be walking around my house? Is this your strategy? Uh, maybe I need to think about it and talk to my wife. A great way to lose a sale. When someone says, "Take my money and shut up." You follow instructions. In sales, the instructions are very clear. You stop talking. You stop selling because any other words from your mouth can only change that decision. The idea of accepting payment has become a little easier, as it is now, frankly, quite easy to accept payment just on your phone. Uh, and the third idea is to tell the other customer to wait, yeah, that really creates an element of exclusivity.
Your demand is valuable. You are working to close the deal. The new person coming in respects that I was second. This is a respected business professional. They are going to honor the person who was first. they will complete this transaction because that is what I would expect if I were the first customer. So by moving on to the next crane in the sky, so to speak, instead of closing the tit in your hands, you are showing the first person that they are irrelevant. In this case, Alex. And the second person's mind goes, "Wow, you just turned down a closed deal to talk to me, a new prospect. Why don't you respect them?" You end up losing respect from
both sides. right here. Great advice from Alex. People think it's crazy that I ate 200 grams of protein every day for almost 20 years straight. And I do this because it's because you're on steroids. OK. Following. I sell tuning for German car owners. Had about 5 million in revenue last year. I like it. Yes. But I work very hard. The question is, what kind of tuning? $5 million in revenue per year. You need to have a lot of employees for this. So, this is a business that requires a high margin. Typically, when you sell upgrades like this, you're probably getting the product for about 40% of your total bill. So, you sell something for $10,000. You typically see product costs of $4,000
. Employee costs are probably another $4,000 on top of that, maybe closer to three. You are probably working with a margin of 20-30%. At the same time, it's still not bad, because 30% margin on 5 million is still 1.5 million dollars in this guy's pocket. And damn, this guy has time to go to the gym. This question has come up several times: how do you know when is the best time to sell? I got a good offer. Okay. Is this attractive to you? Well, that's exactly the amount that would be enough to not work. I think I figured out that this is work, man.
Yes. I just want to save you this step. You're going to work again. Yes, true, true. You can drink for a week, and then realize that you can't do that forever, because you'll become an alcoholic. Do you have children? No. Okay. Are you married? No. What are you going to do? Yes, I agree. You just wake up and you're like: I 'm going to play golf, you know? Like what? I'm completely serious with you, by the way. What would you do? Ahem. Well, honestly, you know, like a lot of people here, I've been stuck in a warehouse in my own house for the last decade, and I just want to go somewhere and see the world Yes.
You know, so it's really important to remember that you can see the world by having a job, a career, or a business that you run. You just need to create systems around you that allow you to do this. Even when I was a solo entrepreneur, I would tell clients, "Look, I'm going to be gone for five days, I'm going on vacation somewhere else or something." And, unfortunately, sometimes we have to work remotely, but we have the opportunity to work remotely, right? Or someone will replace you for a certain period of time. I don't think you should give up vacations or travel just because you have a business.
Your business should allow you to travel. And then you get the best of both worlds. You can have fun and enjoy your career. Decision. I'm just helping you think about it. One thing I am absolutely certain of: we always want what we don't have. Single people want to get married. Married people dream of the times when they were single. People with children want to take a break from them, at least for a day. People without children want to have them. Employees want to be entrepreneurs.
Entrepreneurs dream of a stable salary. It's just endless. We always want what we can't get. So once you sell the business, you'll want to get it back. Yes. If all of this disappears, you will be rid of both the good and the bad. Yes. But people forget that they are also losing something good. And now you have to somehow replace this good thing, and that means starting the business again. And then you say, "Damn, I wish I had my own team." I say this because I've been through this before Like, "I really want to get my people back, but I can't because I just sold the company, I have a non-compete agreement and I can't take them." Are you good at
other things? No. OK. I would advise you to consider before selling whether you can make the business continue to generate money while you travel, say, once a quarter. Yes. In an apple. That's exactly what I was thinking. Oh my God. Do you know what's happening? That's the thing. There is an old proverb. If you give a person 8 hours to chop down a tree, he will spend 7 hours sharpening his axe. In other words, any time you allocate to a task will be filled and used completely by the person. So why don't you take time off for a vacation, a trip, a date, whatever, and then, surprise, you still get all the work done. So, I'm at a dinner with a bunch of seniors
, and they're all talking about how they want to get into entrepreneurship, that they're entrepreneurs, starting a business, and I'm like, "Hey, dude. We talked about it six months ago, how's your business going?" He says, "Oh, you know, I'm still in the process of setting up my LLC." Yes. You see, this is exactly what I was talking about in that other video, where you keep meeting people who say, " Oh, yeah, I'm working on laying the foundation." Yes. Well, Alex, why do you think this loser is still running his LLC? Because your most viral video is when you tell people that you need to have a very strong foundation. No, no, no, no, no, no, no, no. You must build on the
bricks of failure, not the bricks of perfection. So I want some consistency. Let's see what he says Dude, this is not starting a business. It's just an opportunity to have a business. There are four steps to starting a business that anyone can take . Step one: obtain the incorporation documents online. Step two: take these documents, go to the bank and open an account. Step three: connect a payment system to this account to accept money. Step four: provide a favor to a stranger in exchange for money. That's all. And they could do all of this in the time they were being taught.
Honestly, you don't even need all this nonsense. You can literally just start benefiting someone. In the United States, especially when you're stranded, people are so concerned about liability. I see all these 18-, 20-, 25-year-olds or even 35-year-olds or any other age. They say, "I want to open a business." Perfectly. What is your capital? Negative or zero. And I say: " Great, perfect." You are starting from scratch. What are you going to do? Oh, I'll form an LLC to protect myself from liability for what? You have nothing to lose. People will literally look at you, think about suing, and say, "This is n't even worth it."
There's no point in suing you because there's nothing to be taken from you. So that's actually the best incentive to just go out and start making a difference. First, you benefit. This is reflected on your tax return as self- employed income. Then you take out insurance when you start earning over time. You can worry about corporations, LLCs, or other bureaucratic nonsense later. Why complicate business? Skip all that nonsense Alex Gormozi just told you.
Get straight to the point: benefit someone. That's all that's needed now. Benefit people. Forget about all the other nonsense. You can think about that later. I'm trying to convince my wife to go where I want to have dinner, because I want to go to the Cheesecake Factory, the best place in the country. If I say, "Honey, do you want to go to the Cheesecake Factory?" She might reply, "Well, no, I don't want to go to the Cheesecake Factory." Or: " I'm not sure." Now, what if I change my approach and ask, "Honey, would you mind going to the Cheesecake Factory?" She'll reply, "Well, I don't mind going to the Cheesecake Factory." And I'll say, "Great, let's go." That's the beauty of a question that's
geared toward a "no" answer. See how different that sounds? What if I say, "Hey, do you want to move on today?" This means "yes." Right? It's harder to get someone to say, "Yes, I'm happy to move on today." Would you be opposed to moving on at the end of the conversation? No, I'm not against moving on. Perfectly. and we close the sale. The psychology here is that it's safer for people to tell people, you have to be careful with that. This looks very salesy. When someone comes to me, let's say, offers me, well, I don't know, a contract as a data service provider, or calls me and says, "Hey, we'll help you do some AB testing. We'll help you with marketing. We'll help you, you know, provide this new data or something that
you could resell to other people through an API. Who knows? It doesn't matter, right?" and I'm on the phone, and someone says, "So, you know, in this case, would you be against collaborating?" When I hear that, I personally start to recoil and feel, "Okay, I understand what's going on here. I'm in sales too. I get it. I don't like being "shut down" like that. Now I'm definitely going to think about it." So, I think we need to be careful who we apply this strategy to. This won't work for everyone. Many people don't want to be cornered. It's like saying, "Oh, hey, could you pass this to me real quick?" And they're on the phone or busy or something. And it sounds like, "No, no, no. I'm on
the phone. I'm on the phone." "Oh, then you won't mind." It's like, "Dude, seriously." You're just trying to use verbal judo on me, and I don't like it. So you have to be careful who you do this with. If you do this with people who are sensitive to sales, it can come across as a pressure method and you will achieve the opposite result. Some people just don't want to be cheated. They want to do a deal with you because you provide the value they need, not because you are a master of verbal judo. This is the closest thing to free money. Every year, $3 billion worth of gift cards go unused. This is 10-20% of all gift cards sold. So, if you're a business owner, you can sell gift cards during the holidays, knowing that 20% of that is money
you just put in your pocket and move on. Yes, that's completely true. California even passed a law requiring businesses to refund cash if the gift card value is less than $10. Because many people have these cards lying around for $3, $9, $5, $4, or whatever . In total, this results in 10-20% of unrealized funds. In essence, this is net additional profit for the business. But actually, how can I spend $3 at that store? I might have to spend $10 just to use that $3 card. And then the thought arises: either you have to go to the store and end up getting caught by the hook, buying something else. 100% of the time. As a consumer, gift cards suck. As a business owner, gift cards are brilliant.
Yes, we are mercantile. There are many different businesses you can potentially start. For beginners, opening an online service is the easiest option, because it requires the least costs and has a fairly profitable economy. It costs almost nothing to provide. Low fixed costs. You can do this from anywhere in the world if you're watching us. Yes. then every fool in the world becomes your competitor. Whereas, for example, if you take the bold step of getting a license or professional qualification that allows you to work directly with people, your competition will narrow from "every idiot who listens to TikTok and says, 'Yeah,
I'll just start an online business'"…to "ah, my competitors are just this small network of people in this area," like a realtor or mortgage lender, even though the market is in a slump right now. Do you know what this means? Great time to get into the game. Accountant, lawyer-these are all skills of direct contact with the client. Get a license that will allow you to use AI in your field and benefit people face-to-face. Of course? People are not trying to replace their accountant or lawyer with artificial intelligence. Do you know what they want?
They want to hire the best lawyer, the best accountant, the best financial advisor who uses AI to do all the boring work. And now that accountant or lawyer doesn't have to give you a big bill, because you get the same value from them or from a real estate agent for the same money, but they can work more efficiently because they use AI. You should become such a service provider, not just another internet loser. In this video-you already have all the necessary technology. By and large , you have everything to start with, and you can learn from all the mistakes. That's why everyone tries to do it, and the success rate is close to zero, while the success rate of a real business with personal contact is probably 100 times higher. There
was one guy on my team. We received complaints that he was acting like an [__]. He spoke to three executives at my company who had one-on-one meetings with him and said, " Hey, dude, stop being an [__]." He continued to act like an [__]. They said, "Alex, can you talk to him?" And I said, "Of course." So when I sat down with him, I said, "Hey, I don't really care what you do. My goal here is to reduce the likelihood of people complaining about you. They keep saying you're acting like an [__]." He's like, "Yeah, I know. I'm working on it." I replied, "No, it's fine. I don't care. What actions of yours increase the likelihood of being called an [__]?" The first is that you interrupt them in meetings. Second, you say you know their department
better than they do. I have a list of such things. I say: don't do these four things, but do this instead. So when this situation arises, do this action instead of that one. And the next week everyone is like: "Oh my god, it was like heaven and earth ." The thing is, you can't look at someone and say, "Don't be an [__]. Be charismatic. Don't be.how do I do that?" You should explain in detail to them exactly what to do in return. There was one Yes, that's fair. Essentially, the argument here is that sometimes people just don't know what they're doing wrong. And that's not a bad thing. This is human nature. That's why YouTube has comment sections. So people, well, I don't like it when you do that, or, you know, YouTube-that's just one
example of where, if you want to test your views, post a video on YouTube or X or Instagram or wherever, because people will give you their unfiltered, candid opinion, and some of those opinions are worth exactly what you paid for them. Nothing. But some other thoughts make you think: " Yes, I never noticed that I said this or that, or that word." I pronounced that word incorrectly. Maybe if I fix this, the next time I use that word, I can close a deal that I might have lost because I didn't know how to pronounce a word that sometimes turns people off. So getting feedback from someone who is not involved in the matter is very helpful.
The most difficult thing for the person giving feedback is actually delivering that feedback to the recipient. In other words, Alex comes in and gives feedback, and the other person often says, "Well, you don't know what you're talking about." "You don't know how it is, but sometimes you just have to listen to that feedback and accept it because it's probably right." Here's how a restaurant uses peppermint candies to make more money. If you've ever seen peppermint candies by the door at a restaurant, here's what that restaurant is doing wrong, and how you can use the same psychology in your business to help all your employees earn more. When they took the candy from the door and gave it to the waitresses to hand out with the bill
, they all received an increase in their tips. But the way they distributed them actually affected the size of that increase. When they submitted a bill with one candy bar, they received a 3% increase in tip. When they submitted a bill with two candies, they received a 14% increase. And the third option of how they tried it turned out to be the best. They were serving a bill with one candy bar on it. They started to walk away, then turned back and put another candy on the plate . And people gave a 23% increase in tips. And the reason this works is something called reciprocity. People feel obligated to thank others when three things happen. When someone gives them a gift, when it's personalized for
them and when it's unexpected. So, if you can combine these three things in the gifts you give, you will make people feel much more willing to fulfill your requests. So, if you have a business and you can give something to a customer, especially before they are going to buy something, that is just brilliant. I like it. This is great advice. I completely agree. From a sales perspective, you have to provide value. If you give value, I used to put ads on my real estate for sale signs. I hung up, "Meet Kevin, the no-pressure agent," which offers more, because the idea was always to provide more value. So how does a real estate agent do this? Well, if you know someone is thinking about selling, what do you think they need? They need a
title report and information on recent comparative sales. So you track them. The seller is hot ice every month. Hey, slide this under their door. Here is a little handwritten note. Here are the comparative sales figures. This is what just happened in your neighborhood. Oh, by the way, you might not have known about this option from the open market. Slide it in there. And you don't ask them to sign a sales contract immediately. You just keep giving and giving. And what happens is that by constantly giving, you create a sense of mutual obligation. And then the other person feels, "Well, I feel like I owe this guy at least a date, because he's been so helpful."
This is human nature. And using that as a businessman-that's actually brilliant. This is one of the reasons why I can't stand receiving gifts, because I don't want to be indebted to other people. Every time, and I'm very strict about this, as soon as someone gives me something, I immediately think that I have to pay them back quickly because I don't want them to think that I owe them something But these are extremes. This is a great plan of action. Number one: give them something. Number two: personalize it. Because if it's just something general, it should at least, if you're a realtor, be relevant to the area. Ideally, if it's relevant to the customer, like: "Hey, I
know you're looking for a Honda CRV." "Have you considered a Toyota Sienna or something like that?" "I think that might be better for your kids, or a six-seater Tesla, or whatever, if you're selling cars." " Check this or something else." Even if you send someone to a competitor, simply because you thought of them, there's a better chance they'll recommend you or come back and do a deal with you. I like it. Give people something personalized, wonderful, unexpected, even better, because the bar for sellers is very low right now. I have a hair extension salon in Los Angeles. Perfectly. We have about 1.2 million in revenue. What stops me is that I train stylists and then they take their client base and leave.
Yes. This is completely normal. So what should I do? This is very typical for so-called medium-skilled workers. This is very common in med spas for injectionist cosmetologists. This often happens in massage parlors, because they work one-on- one. They build relationships and then leave. How many career levels do you have in your salon? Probably two or three, right? So, you should do 6 to 12 of them. I was making a proposal for a chain of nail salons. I wanted to buy it because they completely solved this problem. She had five establishments. They were very profitable, and there was zero turnover for four years, which is crazy for this industry. And the way she achieved this was that
a person without a high school education could earn $70,000 a year. It is clear that the pay should depend on skills, but it is significantly more than they would receive elsewhere. The key is to structure it this way: there is a position and bonuses, and on the other hand, there is compensation. I mean, all of this is a reward at all levels, which can be divided into three parts. So, we have a junior hair extension technician, and after 30 days she gets a raise because it became clear that she wouldn't steal and came to work on time. Fantasy. After 30 days, we make a "click". Now, let's say another 60 days have passed. So that's 90 days in total. You are no longer a junior
foreman and you don't have to work night shifts. Now you can work on your normal schedule. Maybe it's another 120 days. She gets a pay raise again. But if you have, say, three or four promotions throughout your career, it's better to do six to twelve, but smaller ones. These are small victories of this kind. And on average, when you have a service business like yours, I'll say this for everyone: the service companies that pay the best will win in the long run . For example, if you're in the fitness industry, you don't make a lot of money, but most people enjoy working in fitness. People in the hairdressing business enjoy working with hair. People in makeup love working with makeup, right? People want to
be there. Therefore, if you can always pay 20-25% more, you will take all the best specialists. Yes. So the only way to do that in a service business like this is to either have one of the best locations where people go for these services, or have the best facilities and reputation that gets customers to walk in the door. In my opinion, it's not about playing games with people like, "Oh, okay. You want to make $100,000. Well, we'll start at 50, then we'll go to 55, then 60." This is nonsense. People see through it. I don't like it. Hormozi, I'm sorry. I am straightforward. There are many things I like. This is not suitable. I believe that businesses should place a huge value on their current employees or contractors, as most of them
are technically contractors, not employees. They are simply setting up their workplace. They rent space there and perhaps pay a commission. I would say that the best way to keep them is to provide a steady flow of customers because you have the best reputation. You have the best search engine optimization, and today, artificial intelligence optimization, and you provide these people with such value that if they go to another salon, this flow of customers will no longer come to them. Of course, they have their own customer base, but they are not growing because new people are not coming in. And the most important thing for a business owner is to provide value to such a contractor so that he understands: "Wow, the barrier to leaving is huge."
This helps build retention. Will you still lose people in this kind of business? Of course. But this is how you reduce these losses. I recently spoke with a recovery company, and he told me that he converts 55% of his leads-not calls, but leads. I asked, "Well, how many leads do you get per day?" He replied: "Two or three." "Okay, so what's the process?" He says, "Oh, it's very simple." My aunt, I pay her $60,000 a year, and she only has one job. She has no responsibilities in the company. She decides: as soon as the ice comes, you stop being with your husband, stop cooking, stop loving your child, and immediately call for
ice. This is the only duty. She only needs to make three calls a day when leads come in. He pays her $60,000 and it brings in millions of dollars in profit. I recently spoke with a restoration company and was told that they have a 55% conversion rate. When people in the service industry call for a challenge, they don't need it for tomorrow. They want the problem solved yesterday, and today you could set up an AI agent to write to them instantly. Hello, this is so-and-so from this company. This is Gezer from this company. We saw your request. Hello, how can we help you? We would like to schedule your visit. Should we send someone to you? What should we do? Anything. You follow your
script. If you can call someone right away, great. I don't think I'd be making calls through an AI bot right now, but we're getting close to that. This is sound advice. If you've ever heard "I left my wallet at home," here's the easiest way to avoid it in the future. Instead of asking for a credit card, ask for ID first. Then this is what happens: they take out their wallet, and you can see their cards. You take their ID and say, "Hey, let's exchange it for the card you want to use." And you can push it back towards them with a light movement. And at that moment they will exchange it for a card themselves. If for some reason they say, "I don't have the card I want to pay with." Just say, "Hey, if you have your phone with you
, quickly open your banking app." Then click "view statements" and at the very top will be their account number. And you can make a direct transfer to your account even without a credit card. The problem is solved. This is a classic strategy of used car salesmen: I have to do everything to keep you here. You know, people have already figured this out, and when they go to a car dealership, they take a copy of their driver's license in advance to prevent this. People come for value and to be taken care of. They don't come to be cheated. I don't like it. The easiest way to make money. First: find a service that people are already buying. Second: do it twice as fast. Make it twice as easy. Fourth: eliminate any risk. Third:
ask everyone you know if they know anyone who needs it. Fourth: charge more for it than everyone else. And fifth: don't stop when you get bored. The easiest way to earn money. Yes. OK. Anyone who needs it. Fourth: charge more for it than everyone else. And fifth: don't stop when you get bored. Simple Okay. This is actually great advice. I really like it. So, first of all, watch what successful people do and copy them. Great advice. This is, in fact, his number one point. People are constantly trying to reinvent the wheel. Constantly. I don't think it's that difficult.
Look at what the most successful people in your industry are doing and copy them. Realtors, loan brokers, accountants, financial consultants, lawyers, nurses. What is the highest paying field in nursing? For example, I don't know. Is this anesthesiology? Who knows? Once you figure it out. Piloting, it doesn't matter. Choose a field that you like. Find out who earns the most. Understand what they do and copy it as best you can. Since you are new to this business, you have the advantage of speed, and people like that. When you become in demand, you kind of become a stale commodity where people think, "Oh, I need three days to wait for this
guy to respond." Yes, as soon as someone becomes successful, they become in demand. But when you're a newbie, you have the advantage of, "Oh no, I'm ready. I'll answer every email, every message, every call. I'll go out there and do whatever needs to be done, right away." This is truly a trading advantage that allows you to charge more than someone who will respond in three days, because people pay for results. As they say in World of Warcraft, time is money, my friend. This is absolutely true. Ask who needs your services? This is great. Actually, here's a great phrase for you. Write it down. The perfect phrase: "Who do you know who needs what I have to offer?" You are not asking a question that can be answered with a "yes" or "no". You just
ask, "Hey, who do you know who needs a realtor?" Who do you know who needs a lender? Oh, I don't know anyone. Okay, but at least you. at least you're making people work a little harder than just asking, "Do you know anyone who needs a loan ?" No. They have to think a little harder. And that's okay. Don't stop when you get bored. This is the " squirrel thesis." Usually people achieve success in something and say, "Ah, this is boring. I want to move on." And then they get distracted by something else, less successful, that makes less money, and later on, if they go back and think, "Wow, why did I get distracted by all these things that make less money? That was stupid. I should have focused on making more money from the
start." And that's what I've been doing since day one. Stay focused, don't get distracted. Good advice. I like it. Kylie Jenner changed my life. I saw her on the cover of Forbes and thought: she's younger than me, she's a billionaire, and I feel like I know more about business. I have a fundamental belief: if someone makes more money than me, then they are somehow better at business than me, and I need to learn from them. I will study each one. I will study anyone who earns more than me. When I saw this, it was a real paradigm shift for me. I thought: how is this possible? It was about a profit of 13 to 17 million per year.
Personally, I thought I was doing pretty well. Then I saw this and felt terrible. It's like.yeah. And you feel especially terrible if you start thinking, "Okay, yeah, we get $13 million a year, but how much do we spend on advertising? What is our actual net income? Oh, my God. And suddenly you feel like you 're getting 13, but you're actually getting two clean, and you think, "Oh, now I feel even worse." And yes, it is certainly motivating. But now there's a certain toxicity to it if you're constantly comparing yourself to other people. Ideally, it's good to compare yourself to people who are on a completely different level because they're not close enough to make you feel bad about yourself. They should be an inspiration. This is
important because if you constantly compare yourself to the people in your circle or around you, or you could be relatively superior to them, you will simply be unhappy every time they make a deal. Always, always aim very high. I actually like this example with Kylie. ruined about a week of my life. And then there was Conor McGregor, boom, he hit 600 million with Proper 12. Then there was "The Rock," Teremana, he's got two to four billion, depending on how you count. And it happened again, and again, and again. And I thought: " I'm missing something here." I believed that the only thing needed to grow a business was paid advertising and that was it. To become a
billionaire, I didn't understand the power of a brand. And that was my big flaw. And when I saw each one of them, I thought, "Oh, I have to get into this." And shortly after that, I started making videos for YouTube. That was like the beginning of me starting to invest. Yeah, that's great. I'm a big fan of content creation because it's true organic and free marketing. I'm not a big fan of the paid advertising strategy. So, there are pros and cons to this. Three life hacks to make life less complicated. Life hack number one: make it hard to do anything other than work. So, if you look at my office, I don't have any windows anywhere, and it's very simple. So the only thing I really have left to do is work.
Life hack number two: many people spend too much time on their phones instead of working. So, to reduce the time I spend using the phone, I installed one small feature there. Boom. The screen turns gray. This is said to reduce phone usage by 30%. At least , that's what happened to me. So you work much harder. Life hack number three. Do you hear all this? I am not. It's easier to do more when you hear less. And these are three life hacks to make life not so boring. Okay. By the way, this is completely true regarding noise control. Noise control is definitely one of the most important things when working. When children scream, it's impossible to concentrate. You will definitely get distracted. You either need
better doors or noise-canceling headphones. I completely agree. You have colleagues who make noise, chew gum, eat, throw things, and rattle weapons. I don't know. People do crazy things in offices. This is very distracting. Oh, I dropped my pencil. Oh, hold on. Let me help you lift it. Each of these small distractions often takes about 15 minutes to return to concentration mode. This is how you end up wasting a lot of time doing absolutely nothing. And that's bad and toxic . That's right. I agree with that. As for making the office boring-there needs to be a balance. I agree to some extent. As for the grayscale, I've been using them for about a year.
I've really stopped using grayscale recently because I have to run AI agents now and I need color codes to understand what's going on. So I gave up on shades of gray myself. This is useful to avoid getting stuck in vertical scrolling all the time , but there are other ways to trick yourself. To avoid getting stuck in vertical scrolling. Sometimes you can learn something new. Here's how you can sell one thing for the price of three. Instead of saying "Buy three items for $5," say "Buy one item for $15 and get two for free." Free stuff encourages many more people to buy, even though the economics of a $15 deal with two free items are the same.
Freebies encourage many more people to buy, even though the economics remain the same. Sorry, Alex. This is outdated advice. Today, everyone is switching to "one." I'm not kidding. Want a Google subscription? You don't buy one and get two for free. In return, you get Google One. Everything Google has to offer you, in one plan. Okay. But it's not just Google. How about Apple? All the best from Apple. All in one. Apple combines up to six subscriptions into one for a lower price. Two terabytes of
cloud storage with a family plan. Blah-blah -blah. All these other services that you can get. What about Meta? Oh, even more with Meta One. Explore personal, business, and creative plans in one subscription. This is the goal for 2026 and possibly even 2027. If you liked this video, watch this. I think you'll be delighted. Why not promote these things you told us about here? I don't think anyone else knows about this. We'll try some advertising and see what happens. Congratulations, man. You've done so much. People love you. People look up to you. Kevin Praat, financial analyst and YouTuber. Meet Kevin
. It's always nice to hear your opinion.
